24/7

Waterproof Liquid Eyeliner

£14.50

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Product description

Draw liquid lines so sharp they could cut glass. Our slender brush lays down long-lasting matte, slick and shimmery shades sure to satisfy your color lust. Achieve clean, sharp WATERPROOF lines with shocking ease. Urban Decay’s 24/7 Waterproof Liquid Eyeliner is available in a veritable rainbow of long-lasting, highly pigmented shades—ranging from matte to glossy to shimmery! (And why would you only buy one? Try them all!)

Use the ultra-fine brush tip to create lines that are razor-thin or thick, even and bold. The brush is also short and easy to control, making it ideal for liquid liner newbies.

These slim pens are super convenient (so go ahead and pack 'em all into your makeup bag). And with the shade-matched barrels, there’s no need to worry about losing track of which colour is which!

Fill Weight: 1.7ml

Pro Tips

SHAKE before use! (You’ll hear the same sound that most bottles of nail polish make when you shake them).

Ingredients

SABBATH / DEMOLITION:
Aqua (Water), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Butylene Glycol, BIS-PEG/PPG-16/16 PEG-16/16 Dimethicone, Sorbitol, Laureth-2 Benzoate, Sodium Laureth-12 Sulfate, PEG-6 Caprylic/Capric Glycerides, Ammonium Hydroxide, Sodium Cocoyl Apple Amino Acids, Caprylic/Capric Triglyceride, Sodium Polyacrylate, Coconut Acid, Hexylene Glycol, Trisodium Edta, Sodium Chloride, Disodium Edta, Benzyl Alcohol, Phenoxyethanol, Sodium Methylparaben, Potassium Sorbate, Methylparaben, Propylparaben.

RADIUM / WOODSTOCK / BOBBY DAZZLE:
Aqua (Water), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Calcium Sodium Borosilicate, Butylene Glycol, BIS-PEG/PPG-16/16 PEG-16/16 Dimethicone, Sorbitol, Laureth-2 Benzoate, Silica, Sodium Laureth-12 Sulfate, PEG-6 Caprylic/Capric Glycerides, Ammonium Hydroxide, Sodium Cocoyl Apple Amino Acids, Caprylic/Capric Triglyceride, Sodium Polyacrylate, Coconut Acid, Hexylene Glycol, Tin Oxide, Trisodium Edta, Sodium Chloride, Disodium Edta, Benzyl Alcohol, Phenoxyethanol, Sodium Methylparaben, Potassium Sorbate, Methylparaben, Propylparaben.

REVOLVER / SMOG:
Aqua (Water), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Butylene Glycol, Calcium Sodium Borosilicate, BIS-PEG/PPG-16/16 PEG-16/16 Dimethicone, Sorbitol, Laureth-2 Benzoate, Sodium Laureth-12 Sulfate, Silica, PEG-6 Caprylic/Capric Glycerides, Ammonium Hydroxide, Sodium Cocoyl Apple Amino Acids, Caprylic/Capric Triglyceride, Sodium Polyacrylate, Coconut Acid, Hexylene Glycol, Trisodium Edta, Sodium Chloride, Tin Oxide, Disodium Edta, Benzyl Alcohol, Phenoxyethanol, Sodium Methylparaben, Potassium Sorbate, Methylparaben, Propylparaben.

All Shades May Contain:
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77007 (Ultramarines), CI 75470 (Carmine).

Reviews

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Urbandecay 24/7 Waterproof Liquid Eyeliner is rated 4.5 out of 5 by 1189.
Rated 5 out of 5 by from Truly waterproof with amazing color payoff I have this eyeliner in Perversion and Revolver and both are great colors. Perversion is a true black (not matte, but does not have glitter/sparkle) and Revolver is a great gunmetal color with nice sparkle added. Please note that you need to shake the bottle before applying or else you will get color that is less intense and may clump. This eyeliner does not remove without rubbing, so that means you could literally go swimming with this on and it will not run, fade or smear. I like this liquid liner so much more that the previous UD liquid liner since the old one had a tendency to leave a line on my upper lid. I cant wait to get Retrograde
Date published: 2011-08-02
Rated 5 out of 5 by from BEST LIQUID LINER! I've been wearing liquid liner since i'm 12...A LONG TIME! I've used them all. Urban Decay's 24/7 Liquid Eyeliner is the best i've ever tried! EXTREMELY long lasting & doesn't run (I have watery eyes). Comes in a huge variety of colors (I have perversion & sabbath). I LOVE the brush! So many companies now use that felt tip that I hate. I prefer the old school brush. It's very thin, which allows you to create a super thin line or build to a thick line. I find it's EXTREMELY easy to use, but i've been a liquid liner girl for a long time. As with anything, practice makes perfect, but the fluidity of the UD liner you will have a much easier time.
Date published: 2011-07-27
Rated 5 out of 5 by from Simply Amazing. I have two shades, Retrograde and Siren. So far i have not encountered any problems with these. I love them! I'm really, really bad at not messing up with liquid eyeliner, but i finally found a product where its almost impossible to mess up! I love the color variety, I'm hoping to get the pink shade soon. The pigmentation is great, it shows up exactly how its supposed to. Another great thing is that it doesn't smear or flake, if I know that I'm going to be in a hurry the next morning, i actually apply my eyeliner before i go to sleep and when i wake up in the morning I'm basically ready to go! It's definitely water proof, just like it says.
Date published: 2012-02-21
Rated 5 out of 5 by from Exactly 12-16 hours of awesomeness This eyeliner is SO great. It's water proof. Easy to put on. Dries almost instantly, isn't so thick it alters the line, and not so thin it takes 10 swipes to get a good line. It lasts all day, and if you fall asleep in it it'll probably be completely gone when you wake (or at least after a shower). I have no complaints at all. As other reviewers noticed it does crack after a long day, but if it lasted any longer, it hurts (as did the other fancy brand that I hated). So if you don't compare the 2, then yes, it does seem that these crack. But taken from experience wearing a more "permanent" liquid eyeliner - Urban Decay got it completely right.
Date published: 2013-03-08
Rated 5 out of 5 by from This will NOT come off! I purchased this eyeliner in El Dorado and I love it! You have to shake it up really well before applying, and it applies like a dream with the precision brush. It has a very subtle finely milled microglitter that flashes and sparkles all day long. There is no smudging, no flaking, nothing. It does not come off all day, you could go swimming with this on and will not come off! I actually have to say the one and only bad thing about this is product(and its really not even a negative thing!) is that its really hard to remove. Several swipes of Bi-facil do the trick eventually. I love this eyeliner! Very much looking forward to obtaining other shades.
Date published: 2013-03-05
Rated 4 out of 5 by from Retrograde I love this eyeliner, I have Retrograde, the perfect deep sparkly purple! It's not too red or too blue like some of UD's purple pencils, which is why I got it even though I hardly ever use purple eyeliner! :) It's a little difficult for me to use because I am used to sponge/felt tip applicators (this one is a very thing brush), but it wasn't so hard that I spend a lot of time doing it. I just had to draw my line a little slower that usual. I liked how thin the line came out though, it's easier to build on it without making it too thick. I suppose practice makes perfect. I want the sparkly brown one next...and maybe Sabbath (navy blue) too.
Date published: 2011-08-16
Rated 5 out of 5 by from Woodstock Rocks! I've been on the search for a hot pink/fuchsia eyeliner for awhile now and was thrilled to discover that UD was coming out with 24/7, which included Woodstock, the vibrant shade that I was looking for. I love the fine brush and long handle, perfect for precision application. The color really pops and is super-long-lasting...too long lasting! I can't even remove it completely with my favorite waterproof eye makeup remover. But that's a good thing, right? Guaranteed to last all day and all night! Plus, UD liked my interpretation of Woodstock so much, that they featured it on their Facebook and Twitter. Thanks guys, I'm honored! :)
Date published: 2011-08-16
Rated 5 out of 5 by from Another holy grail product! I was a little skeptical about this liner after reading some of the reviews, but went ahead and got it anyway. I'm glad I did, because this is the best liquid liner I've ever used! The brush size is wonderful and it goes on smooth. It's got wonderful staying power; I went for a massage yesterday and even though my eyes were buried in a towel, it didn't flake/peel/rub off/ or even smudge! It's a bit tricky to remove, but totally worth it! The only reason I didn't give it full points in quality is because I think the bigger end of the tube should be the actual product, not the brush. But overall, this is a fantastic product and I will definitely be purchasing again!
Date published: 2012-01-05
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