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Prime and define your lips for the perfect pout with Urban Decay lip pencils. With a smooth, hydrating formula, our long-lasting lip liners glide on effortlessly for colour that stays put, whether worn alone or beneath lipstick. Keep it natural with nude or go bold with deep red lip liner. Find your perfect colour match with Urban Decay.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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