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15 Feb 2017

What's Your Beauty Story With Lyndsey Zwart


As Director of Product Development here at UDHQ, Lyndsey has a hand in conceptualizing and formulating all of your UD addictions. Here’s her beauty story.

Name + Hometown + Years with Urban Decay
Lyndsey Zwart + Irvine, CA + 7 years

When did you realize you were a beauty junkie?
Probably the moment I stepped into the UD building in 2010. I’ve always loved makeup (shimmery shadows in particular), but my passion reached new heights once I was inside these purple walls. I remember when I first started, we were launching the Woodstock Eyeshadow shade, and I just thought it was the coolest color ever. I just had to get my hands on it!

What do you love most about UD?
The creativity and the spontaneity. You could be having a crazy, jam-packed day, then suddenly a new idea comes up and you just have to drop everything and move in a new direction. It keeps things exciting. Because of my role, I have the ability to really flex my creativity by coming up with ideas that are truly my own. It’s a major accomplishment when you see them translate into real life.

What’s your drink order?
Vodka soda with lemon.

What’s your vice?
See above! But if we’re talking lipstick, then Psycho.
Quick Fix Prep Priming Spray
Products you’re obsessed with?
Perversion Mascara, Heavy Metal Glitter Eyeliner, Vice Lipstick (yes, all of them!), Moondust Eyeshadow Palette and Quick Fix Prep Priming Spray!

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