11 Mar 2016
We're all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. We like to think everything we do is feminine, dangerous and fun.
As our founding partner Wende Zomnir says, the Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut. And now, she's officially joined the brand as our Most Addictive New Vice.
The job description for the Most Addictive New Vice? Just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and "beauty with an edge".
15 Jun 2017
Give in to the heat of the moment with 12 ALL-NEW, can’t-live-without, amber-hued neutrals.Read More
7 Jun 2017
If you thought our Naked palettes were hot before, brace yourself—because our newest iteration is next level.Read More
2 Jun 2017
Looking for your next go-to pink? We've got you covered. Get your fix with one of our pink obsessions: Vice Lipstick in Psycho.Read More
17 May 2017
Give your skin a luminous glow that won’t quit with Afterglow Highlighter Palette—and let ‘em wonder what you’ve been up to.Read More