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11 Mar 2016

RUBY ROSE. URBAN DECAY.

Obviously.

We're all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. We like to think everything we do is feminine, dangerous and fun.

As our founding partner Wende Zomnir says, the Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut. And now, she's officially joined the brand as our Most Addictive New Vice.

The job description for the Most Addictive New Vice? Just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and "beauty with an edge".

Category: Women Who Rock Our World

15 Feb 2017

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14 Feb 2017

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Recognize our latest Monthly Muse? That’s because Kristen Leanne is practically a household name in the YouTube beauty world!

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11 Feb 2017

Wende Reveals Vice Liquid Lipstick

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9 Feb 2017

Q & A With Jac Vanek

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7 Feb 2017

Nail The Perfect Dating App Profile Photo

We sat down with Bumble’s VP of Brand Content, Alex Williamson, for her insight into what it takes to nail the perfect dating profile photo.

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4 Feb 2017

Three Ways Remixing Color Can Change Your Look

Ever heard the phrase, “Work smarter, not harder?” We’re all about incorporating that mindset when it comes to makeup.

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28 Jan 2017

Steal This Look: Classic Cat Eye and Deep Red Lip Tutorial | Vale...

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28 Jan 2017

Steal This Look: Smoky Eye and Matte Bright Red Lip Tutorial | Va...

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22 Dec 2016

Happy Holidays From UDHQ

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18 Nov 2016

THE PERFECT BROW

Want to nail the perfect pair of bold brows? Just follow these steps…

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