Online Exclusive! Snatch up your 3 FREE Samples at checkout with every order! - Shop Now.

11 Mar 2016

RUBY ROSE. URBAN DECAY.

Obviously.

We're all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. We like to think everything we do is feminine, dangerous and fun.

As our founding partner Wende Zomnir says, the Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut. And now, she's officially joined the brand as our Most Addictive New Vice.

The job description for the Most Addictive New Vice? Just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and "beauty with an edge".

Category: Women Who Rock Our World

7 Feb 2017

Nail The Perfect Dating App Profile Photo

We sat down with Bumble’s VP of Brand Content, Alex Williamson, for her insight into what it takes to nail the perfect dating profile photo.

Read More

28 Jan 2017

Steal This Look: Classic Cat Eye and Deep Red Lip Tutorial | Vale...

Read More

28 Jan 2017

Steal This Look: Smoky Eye and Matte Bright Red Lip Tutorial | Va...

Read More

22 Dec 2016

Happy Holidays From UDHQ

Read More

18 Nov 2016

THE PERFECT BROW

Want to nail the perfect pair of bold brows? Just follow these steps…

Read More

29 Sep 2016

Cleopatra Makeup Tutorial

Looking for that pop of color this Halloween but don’t have your costume? Don’t freak. Our last Halloween look is a super easy Cleopatra look.

Read More

29 Sep 2016

60s Makeup Tutorial

Our next Halloween look is a 60s It Girl. We know you’ve already got something in your closet to match this killer eye look.

Read More

26 Sep 2016

Zombie Makeup Tutorial

Still haven’t come up with your perfect Halloween costume? No worries, we’ve got you covered with 3 easy looks.

Read More

24 Aug 2016

Steal This Vice Look: Metallic Bronze Lip

Read More

24 Aug 2016

Steal This Vice Look: Ombré Peach Lip

Read More

Please enter your email address below and we will send you a notification when this item becomes available. We'll also add you to our email newsletter to keep you up to date on our latest product launches, online features and special deals. You may opt out at any time.

If this item is currently in your cart, it will be automatically be removed after you submit your email.