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Want to try something new? We’ve rounded up our blogger faves – the Urban Decay products that beauty bloggers reach for time and time again. Be bold this season with an on-trend metallic eyeliner, or learn how to lock your makeup in place with our popular All Nighter Setting Spray.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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