So, you’ve applied our new Troublemaker Mascara (if you don’t have it yet, you can grab yours here) and now you want to finish the look. Of course, everything goes with super-long, super-fat, sex-proof lashes, but why settle for anything basic when our Vice lip looks are known to stir up trouble?
Because no one ever regrets a pop of metallic shine.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.