ONCE YOU'VE TRIED THESE BESTSELLERS, YOU WON'T BE ABLE TO LIVE WITHOUT THEM.
Browse Urban Decay best selling makeup and get the look you are searching for. Choose from our everyday essentials and must have makeup for that big night out. Be careful though, Urban Decay's best selling products are loved by beauty junkies everywhere, will you fall in love too?
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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Urban Decay UK is part of L'Oreal (UK) Limited.