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any look. any time. anywhere. COMING JUNE 28.

Urban Decay | Born To Run Palette
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BORN TO RUN

MOST-WANTED MAKEUP FOR WHEREVER LIFE TAKES YOU.

Our newest Born To Run collection has your name all over it – whether you’re travelling the world, a weekend escapist or prefer to be a staycationer, Born To Run has everything you need. Create a bright eyeshadow look with shimmery burnt red eyeshadow, or wildheart popping pink, or for a more natural makeup look go for a nude eyeshadow vibe. Choose from 21 of-the-moment eyeshadow shades, you've got every possible eye makeup look covered in one sleek eyeshadow makeup palette kit.

Choose your own adventure with three new, limited-edition shades of Born To Run Vice Lipstick that will take your look from neutral to nonstop. These long-lasting lipstick shades complement can be worn for an everyday makeup look, or a more daring and bold look. Just one swipe provides highly pigmented even colour to your lips - with hydrating long-lasting properties with soft texture.

Keep the adventurous vibes alive with three bold and creamy 24/7 Glide-On Eye Pencils. Our waterproof eyeliner makeup formula is creamy enough to blend into eyeshadow, then dries down to a long-lasting makeup finish that WILL NOT budge.

Finalise your makeup look with Urban Decay’s All Nighter Setting Spray, Born to Run’s customised travel size makeup edition, perfect to set your makeup ahead of the day’s adventure (keeping your makeup looking flawless for up to 16 hours). This is the ultimate setting spray travel makeup must-have—same formula you love, but in a convenient travel size bottle with a custom Born To Run deco.

JORDAN LIBERTY DOES BORN TO RUN

And he’s swept us off our feet! Check out Jordan’s looks that range from daytime neutral to head-turning color (and all ready for nonstop adventure).

Urban Decay | Born To Run pallette Urban Decay | Born To Run pallette Urban Decay | Born To Run pallette

BORN TO RUN COLLECTION

21-pan palette, setting spray, essential liners and new lipsticks for wherever life takes you.

NEW

24/7

Lucky

£15.50

NEW

24/7

Double Life

£15.50

NEW

24/7

Overdrive

£15.50

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