Eye Makeup | Ideas, Products, Inspiration & Tips

Legendary urban decay eyeshadow, eye pencils, eye primer, mascara and more.

NEW

STONED VIBES 24/7 GLIDE-ON EYE PENCIL

24/7 Glide-On Eye Pencil

4 Shades

Special Offer

£16

Shop now

NEW

Naked Ultraviolet

Eyeshadow Palette

Special Offer

£43

Shop now

BEST SELLER

Naked Cherry Palette

Eyeshadow Palette

Special Offer

£43

Shop now

NEW

WIRED PALETTE

palette

Special Offer

£39

Shop now

NEW

WIRED TRANSFORMING LINER

5 Shades

Special Offer

£19

Shop now

NEW

Wired 24/7 Eye Pencil

4 Shades

Special Offer

£16

Shop now

Naked Honey Eyeshadow Palette

12 Golden Neutrals

Special Offer

£43

Shop now

BEST SELLER

Naked Heat

Eyeshadow Palette

Palette

Special Offer

£43

Shop now

Eyeshadow Primer Potion

6 Shades

Special Offer

£19.50

Shop now

BEST SELLING

Born To Run Eyeshadow Palette

Palette

Special Offer

£43

Shop now

BEST SELLING

Perversion

Mascara

Special Offer

£21

Shop now

24/7

Glide-On Eye Pencil

50 Shades

Special Offer

£16

Shop now

Naked Reloaded Eyeshadow Palette

12 Reloaded, Universally Flattering Neutrals

Special Offer

£39

Shop now

NEW SHADES

Brow Blade

Ink Stain + Waterproof Pencil

Special Offer

£20

Shop now

Moondust

Eyeshadow Palette

Special Offer

£36.50

Shop now

Naked3

Eyeshadow Palette

Special Offer

£43

Shop now

Eyeshadow

83 Shades

Special Offer

From £14.00

Shop now

Eyeshadow Primer Potion

6 Shades

Special Offer

£19.50

Shop now

BETTER THAN BASIC

Naked Reloaded kit (Worth £92.50)

Set

Special Offer

£69

Shop now

VEGAN

Pro Brushes

Angled Brow Brush

Special Offer

£15.50

Shop now

Razor Sharp Liquid Eyeliner

Water-Resistant Longwear Liquid Eyeliner

14 Shades

Special Offer

£17.50

Add to Bag

VEGAN

Pro Brushes

Detailed Smudger Brush

Special Offer

£15.50

Shop now

Seeing Double

Eyeshadow Primer Potion Duo

Special Offer

£30

Shop now

Naked2 Basics

Eyeshadow Palette

Special Offer

£26

Shop now

VEGAN

Perversion Waterproof Fine-Point Eye Pen

TaillUnique

Special Offer

£19

Shop now

VEGAN

Pro Brushes

Essential Eye Tool

Special Offer

£12

Add to Bag

VEGAN

Pro Brushes

Large Blending Brush

Special Offer

£18

Shop now

VEGAN

Heavy Metal Glitter Gel

6 Shades

Special Offer

£14.50

Shop now

Double Team

Special Effect Coloured Mascara

5 Shades

Special Offer

£19.50

Shop now

Precious Duo Perversion Mascara + Heavy Metal Glitter Eyeliner

Perversion Mascara And Heavy Metal Glitter Eyeliner

Set

Special Offer

£30

Shop now

Major Gems Bespoke Set

Eye Gift Set

Set

Special Offer

£55

Shop now

Naked Petite Heat

Eyeshadow Palette

Special Offer

£26

Shop now

Heavy Metal

Glitter Eyeliner

19 Shades

Special Offer

£17

Shop now

On The Run Mini

Eyeshadow Palette

3 Shades

Special Offer

£24

Shop now

NEW

Stoned Vibes Eyeshadow Palette

Eyeshadow Palette

Palette

Special Offer

£46

Shop now

VEGAN

Pro Brushes

Flat Eyeshadow Brush

Special Offer

£16.50

Shop now

VEGAN

Pro Brushes

Smoky Smudger Brush

Special Offer

£16.50

Shop now

Touch Up On The Go

Shop the Collection

Set Price:

£67.00

Shop now

Travel-Size Perversion

Mascara

Special Offer

£11

Shop now

NEW

Lash Freak

Mascara

Special Offer

£21

Shop now

Starfire Heavy metal Glitter Liner Trio

Limited Edition (Worth £48)

Sets

Special Offer

£36

Add to Bag

NEW SHADES

Brow Beater

Special Offer

£18

Shop now

VEGAN

Double Down Brow

Waterproof, Smudge-Proof Brow Putty

7 Shades

Special Offer

£22

Shop now

Eyeshadow Primer Potion Travel Ornament

Eyeshadow Primer Potion

Special Offer

£19.50

Shop now

Moondust

Eyeshadow

11 Shades

Special Offer

£16

Shop now

Eyeshadow Primer Potion Ornament

HONEY

Special Offer

£17.50

Shop now

VEGAN

Pro Brushes

Eyeshadow Contour Brush

Special Offer

£15.50

Shop now

VEGAN

Pro Brushes

Tightline Brush

Special Offer

£15.50

Shop now

LIMITED EDITIONS

UD X KRISTEN LEANNE

Daydream Eyeshadow Palette

Special Offer

£25

Add to Bag

Brow Finish

Waterproof Brow Gel

2 Shades

Special Offer

£18

Shop now

Hall of Fame Set

Special Offer

£46

Shop now

Subversion

Lash Primer

Special Offer

£18

Shop now

URBAN ESSENTIALS EYE KIT

Eye Kit

Special Offer

£60

Add to Bag

24/7

Waterline Eye Pencil

6 Shades

Special Offer

£15.50

Shop now

Eyeshadow Primer Potion

Travel Size Eyeshadow Primer Potion

Special Offer

£11

Shop now

VEGAN

Pro Brushes

Angled Eyeliner Brush

Special Offer

£15.50

Shop now

VEGAN

Pro Brushes

Smoky Crease Brush

Special Offer

£18

Shop now

URBAN LASH

11 Shades

Special Offer

£13

Shop now

Eyeshadow Primer Potion Duo

Limited Edition (Worth £35)

Special Offer

£26

Add to Bag

VEGAN

Liquid Moondust Cream Eyeshadow

Eyeshadow

Special Offer

£15.50

Shop now

soldout

UD | GAME OF THRONES

24/7 Glide-On Eye Pencil

Special Offer

£16

Add to Bag

VEGAN

Pro Brushes

Moondust Brush

Special Offer

£16.50

Shop now

Perversion Waterproof Mascara

Waterproof Mascara

Special Offer

£21

Shop now

Perversion Mascara + Perversion Ink Pen Bigger, Badder Lashes

Perversion Duo

Set

Special Offer

£30

Shop now

NEW

Travel-Size Lash Freak

Special Offer

£11

Shop now

VEGAN

Pro Brushes

Tapered Blending Brush

Special Offer

£16.50

Shop now

VEGAN

Eyeshadow Primer Potion

Anti-Aging

Special Offer

£19.50

Shop now

VEGAN

Pro Brushes

Large Eyeshadow Brush

Special Offer

£18

Add to Bag

VEGAN

Pro Brushes

Medium Eyeshadow Brush

Special Offer

£16.50

Shop now

NEW

Inked 3 Day Brow

Special Offer

£22

Shop now

Brow Endowed

Brow Primer + Colour

7 Shades

Special Offer

£20

Shop now

Sign Up To Our Email Newsletter & Receive 15% 0ff Your 1st Purchase

Eyes

Eyes

Recently Viewed

Sign Up To Our Email Newsletter & Receive 15% 0ff Your 1st Purchase

About Us

Sign Up To Our Email Newsletter & Receive 15% 0ff Your 1^st Purchase

Sign Up To Our Email Newsletter & Receive 15% 0ff Your 1^st Purchase