Achieve any look with an unbelievable lineup of Urban Decay eye makeup — including eyeshadows, longwear eyeliner, brow products, primer and tools. Create a perfect eye look with our makeup for eyes products collection.
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What types of eye makeup are available?
When it comes to eye makeup, we've got it all! Our eyeshadow singles and eyeshadow palettes including our iconic Naked Eyeshadow Palette family come in an insane range of colours and finishes. We've got award-winning waterproof eyeliner pencils with our 24/7 Glide-On Eye Pencil and liquid eyeliner like our Perversion Waterproof Fine-Point Eye Pen. Our long wear brow products include eyebrow pencils, ink stains, brow powders, and brow gel. Plus, we've got volumising and lengthening mascaras, like our bestselling Perversion Mascara.
How do beginners use eye makeup?
We always recommend using Eyeshadow Primer Potion before applying shadow for a professional, long wear finish that's crease-free and lasts all day. For eyeshadow, you can't go wrong with one of our versatile palettes — Naked3 Eyeshadow Palette and Naked Reloaded Eyeshadow Palette are perfect for beginners.
For eyeliner, our waterproof 24/7 Glide-On Eye Pencils are so easy to use. They go on super-creamy and give you time to clean up mistakes before they dry. Start with our foolproof Brow Beater eyebrow pencil — the teardrop tip of the waterproof pencil makes it easy to fill in and shape your arches, while the spoolie brush helps you groom and blend in your brows.
Complete your look with Perversion Mascara; this triple-black pigmented formula gives you the darkest lashes. Our ultra-creamy formula lets you build volume and length with every coat, for feathery, fanned-out lashes.
How do I choose eye makeup colours?
We don't believe in rules at Urban Decay, so we choose colours that match our mood. It's all about trying what you're drawn to and experimenting to see what makes you feel good.
You can't go wrong with any of our versatile eyeshadow palettes, which have a range of colours for you to try — Naked3 Eyeshadow Palette and Naked Reloaded in particular. Naked Reloaded was designed to look flattering on everyone, regardless of skin tone, gender, and age. For versatile purple shadows, Naked Ultraviolet Eyeshadow Palette will create endless eye looks.
Create a cream eyeshadow or liner by mixing 24/7 Glide-On Eye Pencils or our eyeshadows with Eyeshadow Primer Potion. You can even use our eyeshadows as eyeliner if you spray a liner brush with All Nighter Makeup Setting Spray first.
What things are needed for eye makeup?
We recommend our original Eyeshadow Primer Potion, which makes your colour more vibrant and crease-free all day. It gives your eye makeup something to grip onto. You can even mix it with eyeshadows or 24/7 Glide-On Eye Pencil to create a cream shadow or cream eyeliner.
Our Naked Eyeshadow Palettes come equipped with a double-ended brush (one end is fluffier for all-over, and the other end is tapered for more precise application), so you'll be set there.
We also recommend our UD Pro Makeup Brushes, which are 100% vegan and cruelty-free. They're made of the softest and finest synthetic hair. Start with our Iconic Eyeshadow Brush, Tapered Blending Brush, and Angled Eyeliner Brush.
Should you do eye makeup before foundation?
It's totally up to you — that's a personal preference. We always recommend prepping your eyelids with Eyeshadow Primer Potion, though, so that your eye makeup is set for more vibrant colour and crease-free, all-day wear.