24/7

Waterline Eye Pencil

£15.50

Availability:

In Stock

Love it or leave it guarantee

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Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof colour that lasts.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. Perfectly line your waterline in classic black or opt for a colourful shade (like navy or green) for a look that really stands out. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Pro Tips

Start off by sharpening your pencil to a rounded point. Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want. Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

Ingredients

LEGEND: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)]. RAIL: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)]. MOOD: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)]. PUSH: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)]. STREET: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

Reviews

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Urban Decay 24/7 Waterline Eye Pencil is rated 4.0 out of 5 by 291.
Rated 1 out of 5 by from Disappointed I bought this a week ago and will be returning it.I used the original 24/7 pencil but decided to try the water line one. This does not deposit ant color along my water line. I have tried multiple times to apply it with the same result. I got this in hopes of my eye liner not running and making me look like a raccoon at the end of the day but I got the opposite, no color on my water line and on the upper lid the color does not last.
Date published: 2020-03-10
Rated 4 out of 5 by from BRING BACK RAIL! I HATE black eyeliner, its not natural. RAIL was my go to, maybe it should be sold in stores, then you'll be able to sell more. 5 stars if RAIL came back.
Date published: 2020-03-09
Rated 5 out of 5 by from Long lasting I agree with some of the other reviews that are asking you to bring back rail!! I loved the color and not having more than one color is not good! [This review was collected as part of a promotion.]
Date published: 2020-02-20
Rated 5 out of 5 by from Best eyeliner for waterline ever Legend and Rail are my all time favourite waterline eyeliners, they do not budge. I have tried to find an alternative to Rail, but there is nothing out there in the market that can compare. Please please bring back Rail !!
Date published: 2020-01-18
Rated 1 out of 5 by from What happened? I have had a waterproof UD eyeliner that was amazing and lasted all day. THIS DOES NOT. The most beautiful features on my face I am told are my eyes. So even when I am wearing my ugly hoody, I make sure my eyes look amazing. I put this on in the morning at 6:55am and it is gone before noon. The original one I got from UD stayed all day long. It just makes me sad that I have to once again find a new waterline eyeliner.
Date published: 2019-12-26
Rated 2 out of 5 by from Not what I expected So I was shopping for Christmas which is buy early daughter a Eyeliner in Perversion and Zero well I wanted to try this new one for the waterline....Thinking it would go on smooth like the Perversion well it didn't for a eyeliner to say it is meant for the waterline you would think it would have a nice color with one swipe and you can't tell me it does I won't buy this one ever again what's funny I used the tester and it came out really black but I did test it on my hand lol not my waterline
Date published: 2019-12-21
Rated 3 out of 5 by from Better than most, but not spectacular I have never had much luck with any waterline liner, so it could just be me, but this was my experience with it. With all the reviews I thought I might have finally found a waterline liner that would do what it is supposed to do and stay put on the waterline. It does for a little while, and then it looks like any other eyeliner that you apply to the waterline after it starts to transfer to the top lid, migrate onto eyelashes, and end up in the corners of your eyes. But like I said, at least it takes longer for that to happen with this one. [This review was collected as part of a promotion.]
Date published: 2019-12-15
Rated 1 out of 5 by from Thumbs down It doesn’t stay on my waterline for more than an hour or so!!!
Date published: 2019-11-05
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