24/7

Waterline Eye Pencil

£15.50

Availability:

In Stock

Love it or leave it guarantee

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.

Read more

Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof colour that lasts.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. Perfectly line your waterline in classic black or opt for a colourful shade (like navy or green) for a look that really stands out. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Pro Tips

Start off by sharpening your pencil to a rounded point. Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want. Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

Ingredients

LEGEND: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)]. RAIL: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)]. MOOD: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)]. PUSH: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)]. STREET: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

Reviews

Print
Urban Decay 24/7 Waterline Eye Pencil is rated 4.0 out of 5 by 296.
Rated 5 out of 5 by from Unbelievable liner I couldn’t be more thrilled. I am going through chemotherapy and lost half my my lashes. Allergic to glue for fake lashes so decided to try this. I use the liner to define my eyes and it works. It does stay until you take it off. I live in Phoenix and it does not melt with the heat into the eyes or smudge. It really does what it says. So happy with their products, I have very sensitive eyes and no reactions whatsoever [This review was collected as part of a promotion.]
Date published: 2020-05-26
Rated 5 out of 5 by from Use it daily! i use this everyday. awesome product! the only tightliner to use. [This review was collected as part of a promotion.]
Date published: 2020-04-29
Rated 5 out of 5 by from Great Very nice texture super black I use it every day i like [This review was collected as part of a promotion.]
Date published: 2020-04-18
Rated 1 out of 5 by from Hot Mess I found this eyeliner TOO soft and mushy. I am unable to sharpen and use after the tip wore because the pencil was SO soft and breaks easily. This is probably the only UD product I have ever used that I was not happy with.
Date published: 2020-04-16
Rated 1 out of 5 by from I had high expectations from this UD product as I use others and have always been very happy with the quality. But this was a major disappointment. It was only used a few times before it needed to be sharpened and doing so destroyed it. For the price I was expecting it to last a lot longer and not become unusable after sharpening. Would not recommend.
Date published: 2020-04-05
Rated 1 out of 5 by from Disappointed I bought this a week ago and will be returning it.I used the original 24/7 pencil but decided to try the water line one. This does not deposit ant color along my water line. I have tried multiple times to apply it with the same result. I got this in hopes of my eye liner not running and making me look like a raccoon at the end of the day but I got the opposite, no color on my water line and on the upper lid the color does not last.
Date published: 2020-03-10
Rated 4 out of 5 by from BRING BACK RAIL! I HATE black eyeliner, its not natural. RAIL was my go to, maybe it should be sold in stores, then you'll be able to sell more. 5 stars if RAIL came back.
Date published: 2020-03-09
Rated 5 out of 5 by from Long lasting I agree with some of the other reviews that are asking you to bring back rail!! I loved the color and not having more than one color is not good! [This review was collected as part of a promotion.]
Date published: 2020-02-20
  • y_2020, m_7, d_2, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_296
  • loc_en_GB, sid_UD607, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecayuk
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 14ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product