Eyeshadow Primer Potion




Out of stock.

Notify me when it is available

love it or leave it guarantee
With the urbandecay.com 'Love It or Leave It Guarantee', you can return an item for FREE if you're not completely satisfied. Please note that proof of purchase is required, and this guarantee is only applicable to Urban Decay products purchased on urbandecay.com.


Receive your order within 3-5 working days


Choose Next Day Delivery at Checkout for £6.95

View full shipping info here

Love it or leave it guarantee

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.

Read more

Product description

Get 24-hour eyeshadow with a conscience. When you buy Eyeshadow Primer Potion in Enigma, a LIMITED-EDITION neutral matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women.

We also revamped our legendary Eyeshadow Primer Potion, making it better than ever (a seemingly impossible mission). With updated packaging that includes an applicator, our Potion looks more gorgeous and applies with more versatility. And it still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant colour and smoother application.

Our revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Fill Weight: 10 ml

Pro Tips

Smooth on a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing.


Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 774491/774492/774499 (Iron Oxides), CI 77742 (Manganese Violet)]..


Urban Decay Eyeshadow Primer Potion Enigma is rated 4.8 out of 5 by 168.
Rated 5 out of 5 by from Love it. Must have for all eyeshadow junkies. I have tried out all of the UD eye shadow primers. This is my favorite one. With all the other ones, my eyeshadow does crease in a few hours. I was having to reapply and reapply eye shadow. :( With the enigma, I applied my eye shadow one time and that was the end. My eye shadow lasted a whole work day, plus another four hours. My eye shadow never creased once at all. I fell in love with this product. I hope this product is never discontinued, or I would be really upset. This product is a must for all eye shadow lovers. I love the tint to it as well. This product does not take away from the tint of your eyeshadows like the original and the eden.
Date published: 2016-05-02
Rated 5 out of 5 by from Love this stuff I have another primer potion, but because I don't have fair skin it comes out too light on me, which isn't bad, but I love enigma because of the color it matches my skin perfectly, which is awesome when I don't want to deal with covering every area that the other primer potion touched. Again great product that brings out any pigment and lasts literally all day long. Stops my eye shadow from creasing which is a must for me since I have oilier eye lids. Just wish they'd stop making this limited edition already, but it was awesome that the buy was for a great cause this time. [This review was collected as part of a promotion.]
Date published: 2016-04-10
Rated 3 out of 5 by from Great product but color is not versatile I love Urban Decay primer potion; it's been the only primer that I have kept with but I decided to try this one out because I have discoloration on my eye lids. After using this, I feel like it creates a more chalky base and it makes any neutral eye look, look chalky. I much prefer the original color or the anti-aging, just because they come out more transparent on your lids (as least for me, I have medium skintone). I think the color of this primer potion would probably suit someone with more fair skintones, even medium would show up too chalky. Also, if you do decide to purchase this, a little goes a LONG way. Don't make the mistake of putting too much on.
Date published: 2016-07-30
Rated 5 out of 5 by from Great Product With A Great Cause.... I went to the UD freestanding store in Newport and the UD rep suggested this product. She told me all about the Ultra Violet Edge and I was sold. The limited edition color is my favorite by far and the fact that 100% of the proceeded are donated is a huge plus. I do hope that this product sticks around because the color is fantastic. It can be used as a primer for eyeshadow and the rep also used it on her lips to tone down her natural lip color to enhance a lippie of choice. I like to use it as an "eyeshadow" with winged liner for a casual makeup day. [This review was collected as part of a promotion.]
Date published: 2016-03-10
Rated 5 out of 5 by from Holy Grail Eyeshadow Primer! I cannot live without this stuff! I have always used UD Primer Potions since i started getting serious about my makeup game, but this is by far my perfect match! I am very fair and was using the shade Eden and found it to be a little too yellow. When enigma launched, my prayers were answered! But of course, I only bought one and didn't realize it was limited edition until it was too late. Please make this a permanent product. I read a lot of the other reviews and many others feel the same. Since ths is now available again, I'll be stocking up! Thanks for bringing it back UD!
Date published: 2016-04-13
Rated 5 out of 5 by from I want them all Im a sophomore in highschool, generally we don't look so hot. As a freshman I was part of that crowd. With my creasy eyeshadow and fall out all over my face. Then I met this primer. Now my eyelids are perfectly contoured, from the moment i put my eye makeup on to the moment I take it off at night. I could not be more pleased with this eyeshadow. I also have the old original color in the original tube and while i miss squeezing it out, i love the wand too! This color also looks great on almost any skin tone! Make this a full time product not just limited edition!! [This review was collected as part of a promotion.]
Date published: 2015-09-05
Rated 2 out of 5 by from maybe I got a bad batch I've been using and loving the original Primer Potion and then the anti-aging version for years. When it was time to re up I ordered in support of UD's Ultra Violet Edge. The consistency of the product was much thicker and drier than previous tubes I had purchased. This made it impossible to apply evenly across the eyelid. This pitted and pocked surface was noticeable under shadow. I gave it five attempts over the course of two weeks, trying to adjust my method of application, but to no avail. Perhaps I got a bad batch/old product or maybe this is just the reality of this version of the formula. [This review was collected as part of a promotion.]
Date published: 2016-12-16
Rated 5 out of 5 by from Great staying power, but the old bottle was far better So this stuff will stay on ALL day and makes a fantastic base for pressed shadow, glitter, eyeliner, whatever- you name it! And even with my oily skin and occasionally watery eyes- it stays in place. I swear by it. My ONLY complaint is the new bottle and wand/brush are really difficult to use, and I feel the majority of the product sticks to the fuzzy wand vs being left on my skin. With the older bottle I'd just squeeze the primer onto my finger and put it on my lid, which worked like a charm. It's also tough to get the wand into the corners of the bottle, which means sometimes you pull it out and there isn't a lot of primer on it. So, amazing product, but the container is definitely a negative.
Date published: 2016-12-31
  • y_2019, m_4, d_18, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_168
  • loc_en_GB, sid_516, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_urbandecayuk
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 91ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product