Eyeshadow Primer Potion




In Stock

Love it or leave it guarantee

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.

Read more


Product description

We found a way to make our Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And our formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant colour and smoother application.

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Fill Weight: 10ml

Pro Tips

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant colour. And you’ll look just-applied all day!


Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil,Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)


Urban Decay Eyeshadow Primer Potion Anti-Aging is rated 4.7 out of 5 by 553.
Rated 2 out of 5 by from Expired product or just not for me i thought i would like this more, maybe Im doing something wrong, but it leaves my eyelid way too dry. I am turning 39 this month, and this made me feel like it. The product came i it of the tube seperated, like oily first then i squeezed more out and a gritty, tan paste came out. Im guessing i got an expired tube, but i used once and tried to mix it together and put a thin coat on. After a few hours it looked like i had dry patches by my browbone. Wont use again.
Date published: 2020-09-10
Rated 5 out of 5 by from Amazing! perfect hue and made eyeshadow stay on all day. Love this product.
Date published: 2020-09-05
Rated 5 out of 5 by from Awesome The difference between applying eyeshadow with or without this primer is like day and night. Not only does it apply with ease, the staying power is amazing!
Date published: 2020-09-03
Rated 4 out of 5 by from Helps the eyeshadow adhere better and brightens. I love the product. I really like how it makes the eye shadow last longer and brightens the eyeshadows. Not a big fan of the wand. It is scratchy in places.
Date published: 2020-09-02
Rated 2 out of 5 by from Practically empty This small size is worthless. Felt like there was hardly anything in it from the day I opened It. Have to squeeze it just to get anything on the brush.
Date published: 2020-08-30
Rated 5 out of 5 by from Found a good one! Does NOT crease! I bought the travel size to try because I wanted a natural/close to no color eyeshadow primer. When I bought the UltraViolet Palette it came with eyeshadow primer in color Caffeine and I was a little upset at first, but after using this original potion I realized that the UltraViolet with the Caffeine color primer looks better on my pale/medium skin tone for the colors pop a bit more against the dark backdrop, and looks more rich of a canvas to do bright purple contrasts. Having the darker background makes the lighter colors pop more, which seems reverse to a newbie like me, but it's the equivelent of a dark chalkboard canvas. I actually like the darker primer colors more than the original formula, but if you are looking for just a very natural looking primer with minimal natural color this is it! I feel like the caffiene color was a bit thicker and more tacky but maybe that is just my mind playing tricks due to darker color primer. Does NOT crease. Definitely LOVE both!
Date published: 2020-08-29
Rated 1 out of 5 by from Disappointed I bought this over a month ago. Very disappointed. After years of using original then converting to eden and NEVER being disappointed, I thought I'd give this a go. Goes on greasy but does dry to a non greasy feel. Looks brown but dried clear. No colour to it at all when dry. Had to really layer my eyeshadow to get the full effect of its colour. Never had to do this with original or eden. This definitely doesn't make the colour of your eyeshadow pop. It's now lying in the bottom of my make-up bag as I try to scrape the ends of my eden until my new one arrives.
Date published: 2020-07-02
Rated 5 out of 5 by from MUST HAVE!! This is a must have for anyone who wears eye makeup! A staple... I have used the different formulas...original, anti-aging, free base...and they all are amazing! My eye makeup stays put, stays fresh, and looks great all day! This primer does not burn my eyes if it gets in it or cause them to water like other brands. This is a part of my every day routine and I cannot live without it (unless it is a no-makeup day).
Date published: 2020-06-22
  • y_2020, m_9, d_22, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_553
  • loc_en_GB, sid_UD514, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecayuk
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 4ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product