Eyeshadow Primer Potion




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Love it or leave it guarantee

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Product description

We found a way to make our Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And our formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant colour and smoother application.

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Fill Weight: 10ml

Pro Tips

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant colour. And you’ll look just-applied all day!


Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil,Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)


Urban Decay Eyeshadow Primer Potion Anti-Aging is rated 4.7 out of 5 by 547.
Rated 1 out of 5 by from Disappointed I bought this over a month ago. Very disappointed. After years of using original then converting to eden and NEVER being disappointed, I thought I'd give this a go. Goes on greasy but does dry to a non greasy feel. Looks brown but dried clear. No colour to it at all when dry. Had to really layer my eyeshadow to get the full effect of its colour. Never had to do this with original or eden. This definitely doesn't make the colour of your eyeshadow pop. It's now lying in the bottom of my make-up bag as I try to scrape the ends of my eden until my new one arrives.
Date published: 2020-07-02
Rated 5 out of 5 by from MUST HAVE!! This is a must have for anyone who wears eye makeup! A staple... I have used the different formulas...original, anti-aging, free base...and they all are amazing! My eye makeup stays put, stays fresh, and looks great all day! This primer does not burn my eyes if it gets in it or cause them to water like other brands. This is a part of my every day routine and I cannot live without it (unless it is a no-makeup day).
Date published: 2020-06-22
Rated 3 out of 5 by from Allergic Reaction I’ve used Urban Decay eye shadow primer in the past with great results. However, this one caused me to have an allegic reaction. My eyes dialated for over 24 hours. When I asked my optometrist friend, he said it was most likely a reaction to a chemical. This was the only change in products so this has to be the culprit. It was a great product otherwise. I will take this one back and get the regular one because I love Urban Decay products.
Date published: 2020-06-22
Rated 5 out of 5 by from Never Creases I've been using this eyeshadow primer for years and it never creases, it keeps my eyeshadow where it is. I've very occasionally forgot to put the primer on before my eyeshadow and you can definitely tell when I've forgotten because the shadow starts to smudge or crease. Not cute! The primer is creamy and glides on effortlessly and makes the shadow last all day and all night.
Date published: 2020-06-13
Rated 5 out of 5 by from Staying Power I have been using this primer for a few years. When I do my eyeshadow doesn’t budge! I have hooded kids and this really helps keep darker shades from collecting in my creases. It’s a keeper for me!
Date published: 2020-05-12
Rated 5 out of 5 by from Great product This is the only primer I buy anymore it lasts all day long.
Date published: 2020-04-15
Rated 5 out of 5 by from Magical! I’ve never referred to any product in a review as “magical” before, but for aging eyes with crepey skin, this potion has no rival. Smooths the lids, making them appear younger, and extends eye shadow wear. A dab under the eyes ensures that eyeliner and shadow stay put. Truly fabulous, and a “must have” in the arsenal of the aging girl who’s not going down without a fight!
Date published: 2020-03-02
Rated 5 out of 5 by from Great primer Primer is great. Keeps eyeshadow in place for hours
Date published: 2020-02-02
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