Eyeshadow Primer Potion

£17.50

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In Stock

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.


Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 2189.
Rated 4 out of 5 by from Great staying power. Do not get any under the eyes This is a great option for those with a light to medium skin tone as it really holds the colour on. I think it could also be used as a lipstick primer too. The eyeshadow colours look pure and beautiful with it and not solid or heavy which can happen if you use concealer as an eye base. However, do not get any under the eye area as it seems to settle into fine lines in that area and is difficult to remove. I would like it if it wasn’t so thick a a formula so for that reason, I give it four stars.
Date published: 2019-08-15
Rated 5 out of 5 by from Primer Potion is a fantastic product! I have used this for quite a few years, and it never fails to keep my eye makeup on all day. I have tried quite a few others, but none has worked like Urban Decay's does! I have gotten my daughter-in- law hooked on it also!
Date published: 2019-08-08
Rated 5 out of 5 by from Amazing and longlasting. Love this product. It keeps my eyeshadow intact for more than 80 hours.
Date published: 2019-08-07
Rated 5 out of 5 by from Best primer I've tried Love Eden! This one really gives your shadow a true color, more so than the regular primer potion. Love it!
Date published: 2019-08-06
Rated 5 out of 5 by from UDs primer potions These are amazing at grabbing eyeshadows and securing it to your lid thereby building AMAZING eyes & eye effects.
Date published: 2019-08-05
Rated 5 out of 5 by from Eyeshadow Primer in Sin I have been using UD eyeshadow primer for years, but this time purchased Sin for a summer vacation. I love it so much - a light application is actually a pretty shadow by its self for day. Still wish UD would bring back the original packaging, but this one is a keeper
Date published: 2019-07-29
Rated 2 out of 5 by from Freebase disappointed Got Freebase a few days back after using the Anti-aging and Original eye primers. Freebase failed to impress me as a first time user. While it successfully makes my eyeshadows look brighter it does not stay in place for long. It starts creasing real bad after the first hour or so. If tried using different amounts and even over a couple of my eye creams but Freebase just doesn't stay well.
Date published: 2019-07-27
Rated 5 out of 5 by from Eyeshadow Primer game changer There is no other eyeshadow primer for me. This is a game changer for anyone that tries it. UD definitely does not disappoint with these. I use the original & the “sin” colors with sin being my favorite! There is no eyeshadow creasing when you use these!
Date published: 2019-07-27
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