Eyeshadow Primer Potion

£19.50

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In Stock

Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.




Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.



Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.6 out of 5 by 4085.
Rated 5 out of 5 by from I always come back to this This is my absolute favorite. I have to tried many others but I always come back to this one. It’s a the most reliable, comfortable, and bang for your buck.
Date published: 2021-03-31
Rated 5 out of 5 by from Awesome Love Urban Decay products been using it for years
Date published: 2021-03-29
Rated 5 out of 5 by from Sin it is! Sin is my favorite primer ! Must have for UD eyeshadows !
Date published: 2021-03-29
Rated 5 out of 5 by from All day wear Locks in shadow all day. Dont have to worry about the colors losing their vibrancy.
Date published: 2021-03-29
Rated 3 out of 5 by from Creases I wanted to love this. It creases on me. Unless I’m applying it wrong.
Date published: 2021-03-27
Rated 5 out of 5 by from Awesome product! Works great, will continue to buy [This review was collected as part of a promotion.] Works awesome! I will definitely use this from now on!
Date published: 2021-03-27
Rated 5 out of 5 by from Can't live without [This review was collected as part of a promotion.] Oh my God I love this stuff is absolutely amazing I seen it on biohazard Beauty YouTube channel a lot and just had to try it I am hooked I will forever be and only be buying my eyeshadow primer from Urban Decay
Date published: 2021-03-27
Rated 5 out of 5 by from Reliable I have used this for years, but mainly on my under eyes as it holds my concealer in place.
Date published: 2021-03-25
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