Eyeshadow Primer Potion

£17.50

£10.50

Availability:

In Stock

love it or leave it guarantee
With the urbandecay.com 'Love It or Leave It Guarantee', you can return an item for FREE if you're not completely satisfied. Please note that proof of purchase is required, and this guarantee is only applicable to Urban Decay products purchased on urbandecay.com.
READ MORE

FREE STANDARD DELIVERY WITH EVERY ORDER

Love it or leave it guarantee

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.

Read more

Video

Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.


Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

Print
Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 1395.
Rated 5 out of 5 by from The Best Primer Out There I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. What's creasing? I have not experienced creasing in YEARS ever since I've used this product. In fact, I've experienced my eye looks to be totally in tact for 24+ hours when I've had a big night and "forgot" to remove my makeup. I always use this magic and am amazed by how long this product lasts. I am not sure when I'm going to run out... [This review was collected as part of a promotion.]
Date published: 2015-09-15
Rated 5 out of 5 by from Great Primer Bad Wand I remember the first time I used UD Primer potion. I had gone out with the girls and after a long night we ended up sleeping in our makeup. When I woke up my eyeshadow was intact. I didn’t wake up looking like I'd had an exorcism (LOL). I have been a hardcore fan since then. I didn’t care for the Genie bottle so when UD switched to the squeeze tube I was so happy, but when you guys put the wand back it was so disappointing. I feel like the wand is unnecessary as we still end up patting out the product with our fingers. Please change it back. This is a great product being overshadowed by bad packaging. [This review was collected as part of a promotion.]
Date published: 2015-09-03
Rated 2 out of 5 by from Old product perfect, current one bad. The old product didn't have an applicator and instead squeezed out the tube. It was a very different consistency, it was thicker. This product would have got 5 stars from me. It was fantastic, I have very greasy eyelids by the end of the day and this was the only primer to ever work for me, keeping my eyeshadow perfect all day. The new product however, is much thinner, much less effective, less in the bottle and the same price! It does not work as well at all, my eyeshadow creases and comes off. I am genuinely sad urband decay ruined this product. The only reason it got two stars was for how good the old one was. Not worth the money, works just as well as cheaper brands now!
Date published: 2015-11-26
Rated 4 out of 5 by from Mixed Feelings I do believe this will be the best primer on the market for most, but not all. If you naturally have oily eye lids, then this may not be the product for you. I find this primer to be of thin consistency (which is nice) but the texture leaves an oily feel to my lids, even when using a small amount. I do believe that if your lids aren't naturally oily, this will work great for you. Overall, it does do the job with grabbing eyeshadow colors and making them stay. I like using it best with shimmer/metallic colors. With matte shades (especially light ones), the shadow can cling to the oils and get a bit cake no matter how much you blend and smooth.
Date published: 2016-02-25
Rated 5 out of 5 by from Insane quality My sister has this primer potion and i decided to use it before I went to a party. Usually, no matter what I use, my eyeshadow has basically come off two hours after I’ve put it on due to my excessively oily eyelids. However, I went to this party, got hammered, slept in my makeup (would not recommend at all) and woke up at 5am, went to the bathroom to take off the makeup and my eyeshadow was still in place, looking almost exactly the same as it had the night before. The shimmer had come off very slightly but that’s only to be expected after getting drunk and sleeping in the makeup. I am so impressed and will definitely be buying for myself!
Date published: 2017-10-26
Rated 5 out of 5 by from Best Eyeshadow Primer I've Tried! I have super oily skin, and this primer managed to keep my eyeshadow in place all day. I've tried countless other types and brands, creams, gels, that clear silica stuff (wreaks havoc on my skin, never again). I got a sample and didn't try it for a few weeks thinking it was going to be just like all the rest, I was so wrong, this lasted all day, while the rest of my face oiled up, my eyelids were matte, I wouldn't say bone dry, but it didn't crease or cake up, definite plus! I'm a little older, so I think I'm going to try the anti-aging primer potion and see if I can't get even more benefits out of this stuff! Love it! [This review was collected as part of a promotion.]
Date published: 2015-04-03
Rated 5 out of 5 by from like magic I have tried other brand's primers in the past but always found that it just added more gunk on my skin. And they did nothing to extend eye make up wear. So I was sceptical when I received a sample of this and didn't even want to use this at first! But when I gave this a try it was life changing!! Not only does it make any eyeshadow stay without creasing but it keeps your eyeliner in place too. I have a couple of eyeliners from an "all natural" brand that are really soft and greasy. They were too expensive to throw away but made me so mad because they would smear and crease like crazy. Now when I use the primer first I can use any liner and they stay on. Yeah!! [This review was collected as part of a promotion.]
Date published: 2015-10-02
Rated 3 out of 5 by from Great product, terrible packaging update Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my finger, because I don't need that doe foot contaminating the whole tube. I really don't see myself using the applicator itself on my eyes, it's just not the way to get a good amount. Please listen to your UD junkies and change it back on the next batch! Also disappointing to see the same price on less product, don't pull the tricks other retailers do! We're intelligent chicks :) Thank you, off my soapbox.
Date published: 2015-06-06
  • y_2018, m_12, d_15, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1395
  • loc_en_GB, sid_UD515, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_urbandecayuk
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 5ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product