Eyeshadow Primer Potion



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Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 3261.
Rated 5 out of 5 by from This is a really great eyeshadow primer. It feels lightweight on the eyes and really grips eyeshadow. I definitely noticed that shadows looked richer and brighter on top of this primer than without. I also noticed that shadows wore longer and stayed put better on top of this. You don't need much product each use which was nice as well. I added a picture of a swatch of the shade Area 51 from the Jeffree Star Cosmetics Alien palette without the primer and then swatched on top of it to show how it improves the richness of shades. I did receive this product from Influenster free for testing. [This review was collected as part of a promotion.]
Date published: 2020-03-23
Rated 5 out of 5 by from Amazing wonderful primer that comes in multiple formulas and colors. It holds your shadows locked in place all day with no fallout
Date published: 2020-03-23
Rated 4 out of 5 by from I got this as a free sample and it worked great. Make up stayed in place all day and night! Of course I paired it with the urban decay setting spray.
Date published: 2020-03-23
Rated 5 out of 5 by from I applied this product at 5 AM before driving out of state to a birthday party. By 11 PM I went to take my makeup off and to my surprise, my eye makeup looked like it had been freshly applied. It did not budge or crease. This primer is a keeper! I will NEVER use anything else! It is a bit pricey in comparison to some of the other products Ive used but it is SO worth it. [This review was collected as part of a promotion.]
Date published: 2020-03-23
Rated 5 out of 5 by from Eden is the one eye primer I cannot be without & trust me Ive tried MANY. Im 38 & have oily eyelids that are also very discolored... .double whammy! This I primer does an amazing job of making eyeshadows look more vibrant, keeps them from creasing, & Covers up all of the discoloration. A lot of primary can get really dry and make my eyeshadow look thick but this does not do that. I love the consistency, all the coverage, everything about it is awesome!
Date published: 2020-03-23
Rated 5 out of 5 by from This is the best eyeshadow primer. It is the real OG! I think everyones heard of it and for good reason. It really preps the lid and definitely lengthens the wear time of any shadows you put on over the top.
Date published: 2020-03-23
Rated 5 out of 5 by from Only primer that works on my oily lids! Will buy and buy again, well worth the money
Date published: 2020-03-23
Rated 5 out of 5 by from It make my eyeshadow stay on for a long time. I love this product its easy to apply to your eyes.
Date published: 2020-03-22
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