Eyeshadow Primer Potion



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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 2213.
Rated 5 out of 5 by from EDEN PRIMER Honestly it’s the best thing I’ve bought, my eyeshadow has stayed perfect for well over 12 hours with no creases. Can’t not have this in your life
Date published: 2020-01-01
Rated 5 out of 5 by from Great Primer- helps for an All day look This primer is great. Anytime I get a free sample, I make sure to get the primer so I have small packets for when I'm on the go. I also have the tube as a gift. I didn't always know to use primer and a friend got it for me when I complained about stuff not staying.
Date published: 2019-12-30
Rated 5 out of 5 by from Best on the market. I was given the original version as a gift. Now I can't live without it. A little goes a long way and it works incredibly to keep your shadow on all day.
Date published: 2019-12-22
Rated 4 out of 5 by from Good but applicator unnecessary I've been using this for years since before the doe foot applicator. This applicator is wholly unnecessary, I end up just dabbing it onto my eyelids and then using my fingers to apply properly. It does give a better base for applying eyeshadows and makes my make-up last better than without. The applicator does result in a lot of product mess accumulating around the opening so a bit of wastage there. I agree with another review that the small tube worked fine. Yes, I think the formulation is slightly thinner but I don't have any issue with that. It still works for me. I haven't tried any other brands of primer of a similar standard so I can't compare to any other types that are rated well. It works for me and have no reason to try other brands for now.
Date published: 2019-12-13
Rated 1 out of 5 by from Did not arrive I ordered this primer alongside some foundation, the foundation arrived no problem but the primer was not in the package, i am still waiting for someone to contact me about this. Very disappointed.
Date published: 2019-12-11
Rated 5 out of 5 by from Lasts All Day I was introduced to this product by a friend who let me try hers out and now I can't live without it. I have oily eyelids and this primer helps my eyeshadows stay on all day with no creasing. I've only been using the original shade so far but am looking forward to trying the other ones.
Date published: 2019-12-05
Rated 3 out of 5 by from Can't fault the product BUT... I'd be lost without the eyeshadow primer, love it! But it is such a shame it comes with an applicator! The small nozzled tube was MUCH better! You only need such a small amount! Not a wands worth! The amount of product that now gets wasted with the new design is such a shame! I am STILL applying it with my fingers. The other thing that saddens me greatly is the awful plastic, metallic envelope the products come in! C'mon UD! In the current state the planet is in and all that everyone is trying to do/ought to be doing to help the overall crisis! PLEASE do away with these single use, non biodegradable envelopes! I feel sick putting them in the bin!
Date published: 2019-12-04
Rated 1 out of 5 by from Honestly the worst The original version of this is garbage. I had always heard great things about this primer and I only had to use this once to realize it’s the worst one I have ever used. I am reading other reviews about how the formula was changed at some point so maybe this was a great product once upon a time. However, I found it to be wet, thin in consistency It creases and the applicator doesn’t apply evenly leaving your eyeshadow looking flaky/patchy.
Date published: 2019-12-01
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