Eyeshadow Primer Potion



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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 2202.
Rated 1 out of 5 by from Definite change I DON'T CARE what anyone says but they MOST DEFINITELY changed the ingredients in the original primer potion. It doesn't have the thick consistency it used to have it applies very runny and watery. I usually order in bulks and bought 2 of the original formula along with other items so i can't even return it so I'm still trying to use it but it is just useless. I'm not sure if the other ones are gonna be just as bad and am weary of purchasing any eyeshadow primer from UD in the future
Date published: 2019-10-21
Rated 5 out of 5 by from Stays all day Got this as a sample i will be getting more it literally locks the eyeshadow in very creamy just dont use too much
Date published: 2019-09-29
Rated 5 out of 5 by from Best Primer EVER! I’ve been a UD customer for many years, and after using this particular primer it proves to be the BEST one I’ve ever used!!! It helps your shadows/eyeliner to go smoothly. It’s silky smooth and does not “clump” or makes your makeup look “cakey.” Looooooong lasting, and keeps your makeup in place ALL day. I’d never purchase any other than UD.
Date published: 2019-09-29
Rated 5 out of 5 by from Great eyeshadow primer!! Great eyeshadow primer!! I use it every day under my shadow. I even use it on some of my old shadows and it still works good on them. I also once heard on Tarte's Snapchat that you can use eye shadow primer(this) on your pimple to help it cover up and lock in your concealer over the pimple.
Date published: 2019-09-18
Rated 5 out of 5 by from Excellent wear!! So I bought this product in one of the Australian stockist stores maybe nearly 2 years ago now & I haven’t gone back. I fell in love with it and how well my eyeshadows stick to it. I have even gotten friends on the product because they love how my shadows stay. I know this is a beauty no no but after a long night out & after a few drinks, I just hope in bed and don’t wash my face. This primer is so good that the next morning, my eyeshadows are still all intact and won’t have budged even after 6+ hours of sleeping on my face. It’s amazing and I refuse to wear anything else now.
Date published: 2019-09-11
Rated 5 out of 5 by from 10/10 WOULD recommend I have been using this eyeshadow primer since high school... which was about 8 years ago. Still the best primer on the market and TRULY allows you to go out with a full eyeshadow look and wake up without it having budged at all! amazing
Date published: 2019-09-10
Rated 4 out of 5 by from Wonderful Product, poor packaging I have purchased this primer several times and it will always be a favorite product -- does its job beautifully, no flaws in the slightest ... except the packaging!!! It's cute, but I just started a new tube, and for the second time in a row, the little crystal lid topper has come off, leaving nothing to protect the very weak plastic lid beneath. One turn to cap the tube and the lid is cracking to smithereens, which means my almost brand-new tube won't last a fraction as long as it should. Again: not a flaw in the product itself, I recommend it to everyone! But the packaging is a let-down in a way I trust UD products not to be.
Date published: 2019-09-09
Rated 5 out of 5 by from Great staying power I love this eyeshadow primer. I have hooded eyes, so it’s no easy task to keep my shadow put, and this product does the job!
Date published: 2019-09-03
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