Eyeshadow Primer Potion



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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 1389.
Rated 5 out of 5 by from Great product I like this product and I have every color but I really wish they would bring back Greed!!! I loved this one for night's out and the sparkle to it. I wear it everyday so I do like to mix it up a little.
Date published: 2019-04-08
Rated 5 out of 5 by from Essential! No other primer I have ever used comes close. My eyeshadow is Locked Down and does not budge all day - even if I'm using cheap stuff! I lost my latest tube on a business trip and thought hey, I have other primers from beauty boxes, I'll give them a try! Nope - my eyeshadow was a creased muddy mess by lunch time with every one. Reordered and counted the days until it arrived. I don't know what it is with this stuff but it works and it is an absolute must have. I use original because I like my shadows to look true to color. Definitely try it! [This review was collected as part of a promotion.]
Date published: 2019-03-30
Rated 5 out of 5 by from Game Changer This primer keeps eye shadow on all day! Love it! One downer is the way the product is dispensed, it's a little awkward.
Date published: 2019-03-19
Rated 5 out of 5 by from Caffeine Is Pretty Thank you Urban Decay for having this shade for WOC! I'm able to wear eyeshadow like everyone else. I couldn't figure out why my eyeshadow didn't look like everyone else and that there was a solution for it. I was naive, delusional...just plain didn't know any better. My eyelids are oily & wrinkely. Easy to apply on the eyes and smooths everything. I do ask if there could be a Caffeine shade in the Anti-aging version. That would be great!
Date published: 2019-03-11
Rated 5 out of 5 by from The only eyeshadow primer I use This is hands-down, the best eyeshadow primer out there and the only one I'll ever use. I get the original, and use it everyday before putting on my UD eyeshadow. It makes my eyeshadow last all day and night. It even lasted through 4 straight hours of sobbing after a break up. I'll always recommend this!
Date published: 2019-02-18
Rated 5 out of 5 by from Absolutely the best! This item has been an absolute hero! It is a creamy formula that sticks to your eyeshadow perfectly and keeps it from creasing all day long. Usually when using other eye primers the eyeshadow creases and bundles after a few hours but with this one it remains flawless throughout the day
Date published: 2019-02-10
Rated 5 out of 5 by from My go to eye primer Keep coming back to this, I don't bother with any other eye primer! Use the original and anti age sometimes but love Sin as it does double duty as a primer and a shade on my brow bone which speeds up my morning routine.
Date published: 2019-01-09
Rated 5 out of 5 by from great eyeprimer!!! The anti-aging eyeshadow primer has been my first UD purchase ever. d find this awesome little gem!!!!!!!!!!! I have had oily eyelids my whole life (20+ years using makeup). OMG, this stuff is amazing. I am definitely going to be more open to buying UD products going forward. ITS AMAZIIIIING!!!!
Date published: 2019-01-08
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