Eyeshadow Primer Potion



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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 2197.
Rated 5 out of 5 by from 10/10 WOULD recommend I have been using this eyeshadow primer since high school... which was about 8 years ago. Still the best primer on the market and TRULY allows you to go out with a full eyeshadow look and wake up without it having budged at all! amazing
Date published: 2019-09-10
Rated 4 out of 5 by from Wonderful Product, poor packaging I have purchased this primer several times and it will always be a favorite product -- does its job beautifully, no flaws in the slightest ... except the packaging!!! It's cute, but I just started a new tube, and for the second time in a row, the little crystal lid topper has come off, leaving nothing to protect the very weak plastic lid beneath. One turn to cap the tube and the lid is cracking to smithereens, which means my almost brand-new tube won't last a fraction as long as it should. Again: not a flaw in the product itself, I recommend it to everyone! But the packaging is a let-down in a way I trust UD products not to be.
Date published: 2019-09-09
Rated 5 out of 5 by from Great staying power I love this eyeshadow primer. I have hooded eyes, so it’s no easy task to keep my shadow put, and this product does the job!
Date published: 2019-09-03
Rated 2 out of 5 by from Too sticky Bought this because I’d been given a palette of Urban Decay eyeshadows which I really like and I thought this would complement them. As a contact lens wearer it’s important that I don’t have to touch up my eye makeup once I’ve put in my lens. However, no matter how little I use and how carefully I blend it in, it doesn’t dry and the eyeshadow sticks to it and gives an uneven appearance. I’ve returned to my original practice of using a neutral eyeshadow as a base.
Date published: 2019-09-02
Rated 5 out of 5 by from The Best!!! This works great - can't do eyeshadow without it, and when I don't wear eyeshadow, I at least put this on to brighten my eye area
Date published: 2019-08-31
Rated 4 out of 5 by from Won't budge for anything. Love it. It glides on and leaves a sexy sheen under shadows.
Date published: 2019-08-26
Rated 5 out of 5 by from The best ever! I love this eyeshadow primer. It’s the only one that works!
Date published: 2019-08-16
Rated 4 out of 5 by from Great staying power. Do not get any under the eyes This is a great option for those with a light to medium skin tone as it really holds the colour on. I think it could also be used as a lipstick primer too. The eyeshadow colours look pure and beautiful with it and not solid or heavy which can happen if you use concealer as an eye base. However, do not get any under the eye area as it seems to settle into fine lines in that area and is difficult to remove. I would like it if it wasn’t so thick a a formula so for that reason, I give it four stars.
Date published: 2019-08-15
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