Eyeshadow Primer Potion



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Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.6 out of 5 by 3943.
Rated 5 out of 5 by from Never lets me down! I got a sample of UD potion 8 years ago and my eyeshadow Game changed for the better. To this day I continue to be impressed with this primer, there’s not a crease insight, and the colors remain intact even through an intense workout. A+
Date published: 2020-06-26
Rated 5 out of 5 by from Amazing! I bought this because it was recommended by a friend, and I have NO regrets. I bought it in the original shade and I could tell the first time I used it that it will now be a staple in my make-up regimen.
Date published: 2020-06-26
Rated 5 out of 5 by from Old Faithful Ive been using this primer for years and its consistent and provides the perfect base for eye shadow. No crease, no fading, no complaints. I have a medium tan complexion and use the Eden primer, it also works well with the Urban Decay concealer for the shimmer lovers out there. my only wish is that it were in pot form vs wand, just a personal preference.
Date published: 2020-06-22
Rated 1 out of 5 by from What happened?? I used to use this primer before the package change, (2016 ish), and decided to come back to it recently, and whoa was I surprised in not a good way. This does not work at all for me. It made the shadows very patchy and made my eyelids look wrinkly, which they aren't... Returning this right away and never looking back. What a shame. This stuff used to work awesome! What the heck happened to it? :(
Date published: 2020-06-20
Rated 5 out of 5 by from Smooth and stays all day I was previously using the Original, but ordered in Eden because I wanted a primer with a little bit of color to make my eye shadow pop better. I already loved the Original but I love Eden even more!! It is still the same consistency, stays all day, and ensures smooth application.
Date published: 2020-06-18
Rated 5 out of 5 by from Best one I've found I am someone who normally buys drugstore makeup, as I am reluctant to spend tons of money just on one beauty product, but this travel-size eyeshadow primer is a total steal. I bought mine about a year and a half ago and am just now running out! I have extremely oily lids, with a heavy crease, so getting eyeshadow to stay put is a difficult task. I tried almost every drugstore eye primer out there and besides the Wet n Wild Photofocus eye primer, which is very thick and sometimes too dry, none of them came close to this. This goes on invisibly and stays all day and all night long. I will forever repurchase.
Date published: 2020-06-15
Rated 4 out of 5 by from Amazing product terrible packaging I have very oily eye lids, this is the only product apart from the NARS eyeshadow base (which is too opaque) that helps my liquid eyeliner stay. The only downside is the packaging, it’s difficult to hold and use and looks cheap in my opinion. I wish it was in a tube with a model to squeeze out the product.
Date published: 2020-06-03
Rated 5 out of 5 by from Best Primer Out There! I've tried multiple different primers, and this is by far the best. It doesn't crease one bit, and it really does hold the eyeshadow for 24 hours. I've left my makeup on overnight and then taken a shower the next morning, and my eyeshadow was still on. I love the original because it's colorless but still does its job. It makes my shadow very pigmented, but it feels like I'm not even wearing anything. I won't buy primer from anywhere else!
Date published: 2020-06-02
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