It primarily consists of colour pigments, but it totally varies based on the formula. Check the ingredients to learn more.
Why do we wear eyeshadow?
At Urban Decay, we believe wearing eyeshadow is a way to express your personality. We have different products for every mood, from neutral mattes and satins for everyday to super-shimmery and glittery eyeshadows for more dramatic moments. If you're just getting started with eyeshadow, we recommend one of our versatile palettes, like Naked3 and Naked Reloaded. Each comes with 12 shades, which will let you experiment and play with different colours and techniques.
How do I choose an eyeshadow color?
There are no rules — see what colours you're drawn to and go for it! Many like to attempt an eyeshadow and lipstick matching, other like it that the eyeshadow matches the clothes but ultimately it is up to you. Our 12-shade Naked Palettes give you a lot of options for versatile looks.
How should my eyeshadow look?
It's important to make sure your eye makeup looks symmetrical, even, and blended. There are no rules! We always recommend using the right tools, so start by prepping your lids with Eyeshadow Primer Potion for all-day colour that won't crease and check out our line of UD Pro Eyeshadow Brushes.
How do you apply eyeshadow?
We recommend using Eyeshadow Primer Potion before eyeshadow to ensure an even, smooth application and colour that lasts all day. Use a brush with your eyeshadow and always blend, blend, blend—choose from our UD Pro Eyeshadow Brushes to get the best application and looks. A fluffy brush, like our Iconic Eyeshadow Brush, is great for laying down all-over colour on the lid, while a more tapered blending brush lets you spotlight areas and focus on more precise definition.
Is eyeshadow bad for your skin?
Eyeshadow should be perfectly safe for your skin, unless you have particularly sensitive eyes or are allergic to specific ingredients.
What ingredients should you avoid in eyeshadow?
It's important to buy high-quality eyeshadows since counterfeit products and lower-quality eyeshadows can contain high levels of impurities such as heavy metals and leads.