Discover Urban Decay eyeshadows, officially the UK’s #1 Luxury Eye Shadow Brand*. Explore every eyeshadow shade with its velvety texture, rich colour, serious staying power and blendability. Shadow glides on smoothly whilst colour stays on your lids. Discover our eye shadow palettes, eyeshadow creams, eye shadow pencils & more!

*Source, The NPD Group Inc./BeautyTrends ® UK. Prestige Makeup market, Eyeshadow Subsegment. Calendar year 2019, based on value and unit sales.