Check the packaging for the icon that indicates how long a product is good for after opening. It's usually 24 months for eyeshadow.
Eyeshadow comes in multiple forms — the most basic being powder. You can get this from our Colour Unleashed Eyeshadow Singles to our Eyeshadow Palettes. There are also cream, gel, and liquid eyeshadows, which give you flexibility of application and more options when it comes to creating a variety of looks. You can actually use our All Nighter Makeup Setting Spray to turn any of our powder eyeshadows into a liquid shadow or liner — it's like magic. We also love mixing some 24/7 Glide-On Eye Pencil or any of our Eyeshadows with Eyeshadow Primer Potion to create a cream eyeshadow or liner.
It primarily consists of colour pigments, but it totally varies based on the formula. Check the ingredients to learn more.
At Urban Decay, we believe wearing eyeshadow is a way to express your personality. We have different products for every mood, from neutral mattes and satins for everyday to super-shimmery and glittery eyeshadows for more dramatic moments. If you're just getting started with eyeshadow, we recommend one of our versatile palettes, like Naked3 and Naked Reloaded. Each comes with 12 shades, which will let you experiment and play with different colours and techniques.
There are no rules — see what colours you're drawn to and go for it! Many like to attempt an eyeshadow and lipstick matching, other like it that the eyeshadow matches the clothes but ultimately it is up to you. Our 12-shade Naked Palettes give you a lot of options for versatile looks.
We recommend using Eyeshadow Primer Potion before eyeshadow to ensure an even, smooth application and colour that lasts all day. Use a brush with your eyeshadow and always blend, blend, blend—choose from our UD Pro Eyeshadow Brushes to get the best application and looks. A fluffy brush, like our Iconic Eyeshadow Brush, is great for laying down all-over colour on the lid, while a more tapered blending brush lets you spotlight areas and focus on more precise definition.
Eyeshadow should be perfectly safe for your skin, unless you have particularly sensitive eyes or are allergic to specific ingredients.
It's important to buy high-quality eyeshadows since counterfeit products and lower-quality eyeshadows can contain high levels of impurities such as heavy metals and leads.