Urban Decay eyeshadows have a Pigment Infusion System™ that gives every eyeshadow shade its velvety texture, rich colour, serious staying power and blendability. Shadow glides on smoothly. Colour stays on your lids. Discover our eye shadow palettes, eyeshadow creams, eye shadow pencils & more!
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.