Enhance your eyelashes with thickening, volumising, lengthening and waterproof mascaras by Urban Decay. Our mascara brushes are specially designed to glide through the lashes, separating and defining for a beautiful, fan-like effect. And for the ultimate mascara application, prepare and condition your lashes with our vitamin E enriched Subversion Lash Primer.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.