Transform your complexion with powder, liquid and cream foundation by Urban Decay. Specially formulated to enhance luminosity and disguise imperfections, our lightweight, full coverage foundation makeup provides the best base for any makeup look. For something a little lighter, try our Naked Skin One & Done.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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Urban Decay UK is part of L'Oreal (UK) Limited.