Get the best of our foundation makeup with Urban Decay’s Stay Naked line-up: long wear foundation products designed for dark & light skin, low and high coverage. Combine it with our Primers & Concealers for better results.
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What is the use of foundation in makeup?
Foundation helps create an even and smooth canvas for the rest of your makeup; it also serves to even out skin tone and blur imperfections and conceal blemishes and hyperpigmentation. Our Stay Naked family of foundation is vegan, long wear, and breathable so you always feel like you. Get your exact shade with our online Foundation Finder.
What are the different types of foundation makeup?
Foundation generally comes in liquid and powder formulas, and it really comes down to your personal preference and what finish you want. Our entire Stay Naked Foundation lineup is vegan. Stay Naked Weightless Liquid Foundation comes in 50 shades, lasts for up to 24 hours, and gives you a real-skin matte finish that's also breathable and flexible.
Absolutely! You can do whatever you want! Get your exact colour match and the best formula for your skin with our online Foundation Finder.
Should I use a matte or dewy foundation?
It's really up to you; it depends on what finish you prefer and your skin type. Our Stay Naked Liquid and Powder Foundations both create real-skin matte finishes that last all day while letting your skin breathe. Check out our online Foundation Finder to get your exact colour match and recommended formula.
Why do I look dark after applying foundation?
Your foundation colour is likely too dark for your skin tone. We recommend swatching along the jawline and blending to find a colour that's right for you. To hone in on your exact colour match, check out our online Foundation Finder.
What is the best way to apply foundation?
We recommend always starting with a smooth canvas for foundation application—our All Nighter Face Primer is a vegan formula*, clear gel that goes on weightlessly to blur the appearance of pores and fine lines while adding hydration (it even leaves skin feeling slightly lifted!). For Stay Naked Liquid Foundation, always use a dense foundation brush or damp blending sponge.
You can choose from our vegan UD Pro Foundation Brushes as well as our blending sponges. We love spritzing our brushes and sponges with a bit of Quick Fix complexion priming spray for more hydration or All Nighter Makeup Setting Spray to really lock in our foundation.
When it comes to powder, The Fix Powder Foundation includes a charcoal-infused sponge, but you can definitely use a foundation or fluffy brush, too. Don't forget concealer for the spots that need evening out or blemishes that need covering up! Check out our Instagram and YouTube channel for tutorials and inspiration.
How do you find the right shade of foundation?
We recommend swatching and blending along the jawline to find a colour match. You can also use our online Foundation Finder to get your exact match and ideal formula. Our Stay Naked Liquid Foundation comes in 50 shades, so we've got it down to your skin tone and undertones.
Should foundation be lighter or darker?
That's totally up to you — we recommend that you get your colour matched a few times throughout the year, since it can change with the seasons.
What's the difference between liquid and powder foundation? Do you need both?
It really depends on the level of coverage and the kind of finish you prefer. For some people, it can even come down to the weather and humidity. You can use them individually for a more natural effect or combine them for fuller coverage. Our entire foundation lineup is vegan formula*, long wear, and breathable.
Stay Naked Liquid Foundation creates a real-skin matte finish with buildable medium coverage, and it's super easy to use with a dense foundation brush or blending sponge. You can sheer it out or build it up more for extra coverage.
Stay Naked The Fix Powder Foundation is super lightweight and feels like wearing nothing; it gives you buildable medium coverage with a real-skin matte finish. Plus, it's great for oily skin. Since it comes with an included charcoal-infused sponge, you can apply it anywhere.