Looking for a long-lasting makeup? Urban Decay makeup primers are the solution! Specially formulated to minimise the appearance of pores and fine lines, our foundation primers provide a smoother, softer-looking complexion. You can also choose the mattifying primers for a shine-free makeup.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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Urban Decay UK is part of L'Oreal (UK) Limited.