SELF-ADJUSTING

Soft-Focus Effect Complexion Primer

£24

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Product description

Introducing our Self-Adjusting Complexion Primer. This colour-correcting primer features encapsulated pigments that adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect, so that flaws seem vanished and your makeup last all day.


Blend your way to perfectly blurred skin with our colour correcting primer! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you’ll be hooked!


In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*


• 100% of participants had a noticeable soft-focus effect.
• 100% had a reduction in pore visibility.
• 100% had more even-toned skin.
• 100% had smoother-looking skin.
*Based on clinical grading in a 31-person study.


Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. We even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product.


28 ml / 0.95 fl oz

Pro Tips

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto your skin until it’s completely blended - We recommend blending just until you achieve the perfect tone for your skin. The colour correcting primer formula releases more pigment the longer you blend; once you achieve your perfect match, you’re done. Self-Adjusting Complexion Primer perfects and smooths so well, you’ll be tempted to wear it alone!

 

For added benefits, prep skin with B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, followed by the Self-Adjusting Complexion Primer. For the perfect shine-free complexion, press a little De-Slick Complexion Primer on the areas of your skin that tend to get shiny, like the forehead, nose and chin.

 

Ingredients

Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol.[+/- (May Contain/Peut contenir): CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica].

Reviews

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Urban Decay SELF-ADJUSTING Soft-Focus Effect Complexion Primer is rated 4.5 out of 5 by 104.
Rated 5 out of 5 by from Perfect! I LOVE this primer. I always use my hands to apply as I find using a brush or beauty blender leaves some of the formula white. However, once applied it evens out my complexion, hides my pores and on a really good day if I dont want to go through the fuss of foundation a couple of quick dabs with this and I'm out the door.
Date published: 2019-07-15
Rated 5 out of 5 by from Amazing I use this product with my foundation and also wear alone to even out my skin tone. It’s amazing.
Date published: 2019-07-12
Rated 5 out of 5 by from Best primer on the market! Love this primer! I can wear it underneath makeup or without and look like a million bucks! Keeps my skin matte all day even with my oily skin in hot and humid Oklahoma during the summertime. I hope this hasn't been discontinued!!!
Date published: 2019-07-11
Rated 5 out of 5 by from Why was it discontinued!!? This primer is absolutely amazing! It keeps my oily skin looking matte and smooth! Why have y’all discontinued this!!?!? BRING IT BACK PLEASE!!!
Date published: 2019-06-29
Rated 4 out of 5 by from Reduces my redness I love this product so much! I'm naturally red and it reduces it and makes me not look sunburnt. The only problem is, I can't find it in store.
Date published: 2019-06-22
Rated 5 out of 5 by from CANT AND WONT LIVE WITHOUT!!1 I HAVE JUST FINISHED MY SECOND BOTTLE OF THIS PRIMER!! IT IS THE BEST PRIMER FOR MY SKIN WHICH IS HIGHLY COLOURED AND BROKEN CAPILLIARIES. IF YOU SUFFER WITH ANY OF THIS GET THIS PRODUCT IT IS AMAZING
Date published: 2019-06-19
Rated 1 out of 5 by from no good for me It does not adjust. I am a light honey complexion and it looks like chalk on my skin. I would like to return it.
Date published: 2019-06-15
Rated 4 out of 5 by from Best Primer Ever Love this stuff. Only drawback is that it has a tendency to adhere to your dry skin making it more noticeable. Other than that, I’d recommend this for a minimal or no make up day.
Date published: 2019-06-09
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