EXCLUSIVE OFFER! | 30% OFF NAKED CHERRY PALETTE! | NO CODE REQUIRED.

EXCLUSIVE OFFER! | 30% OFF NAKED CHERRY PALETTE! | NO CODE REQUIRED.

NEW & NOW

Lauren Nicole Outfits

STAY NAKED SHADE FINDER

The NEW Stay Naked Foundation is a fully vegan formula*, with a buildable medium coverage that gives a real-skin matte finish and lasts up to 24 hours. Available in 50 shades, find your perfect match today!

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Lauren Nicole Outfits

LEGENDS NEVER FADE

Introducing the latest additions to the All Nighter family. The legendary 16 hour staying power of the UK’s #1 Premium Makeup Setting Spray* - now in an Ultra Matte finish plus an all NEW face Primer.

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Wired Eyeshadow palette

WIRED

Go electric with the Wired Pressed Pigment Palette, a 10-pan line-up of velvety-smooth pigments that deliver insane colour payoff. Experiment with these shockingly bright yet ultra-blendable shades for face, eye, and body.

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Inked Brow

INKED BROW

A longwear brow gel with a vegan formula* that creates sculpted arches for up to 60 hours. This high-tech gel creates waterproof brows that are smudge-resistant and sweat-resistant. So sweat, get wet and go wild.

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STEAL THE LOOK

GET HOOKED

ALL MAKEUP LOOKS

Need a little guidance? We'll take you through the steps to recreate our hottest looks.

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TRENDING

Find out all that's happening at UD from the latest events to products.

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HOW-TO VIDEOS

From step-by-step tutorials to behind-the-scenes footage, get ready to binge-watch them all.

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THE WORLD OF UD

ABOUT UD

Created by makeup junkies, for makeup junkies. Find out all about Wende & how we've been shaking the industry for over 20 years.

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AS SEEN ON...

Need inspiration? See which products are trending & how bloggers
style our looks.

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