IT’S DROPPED: SHOP THE GAME OF THRONES COLLECTION NOW!

IT’S DROPPED: SHOP THE GAME OF THRONES COLLECTION NOW!

NEW & NOW

Prom Makeup Looks

IT'S ON WITH PROM

We teamed up with Miss Selfridge & Rush Hair to give you the 411 on everything you need to make an entrance this Prom season.

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Naked Reloaded

NAKED RELOADED

Reinvent. Redefine. Rethink neutral. Get up close & personal with our newest Naked Palette.

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Vice Lipstick Makeup Looks

FIVE LIPSTICKS. FIVE LOOKS.

Lipstick can completely transform your look. Whether you’re going for sweet AF or girl boss goals, we’ve got the shade for you.

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3-cherry-makeup-looks

MEET THE 'EYEBROW KING'

EVERYTHING you need to know about our new Street Style Brow collection from the celebrity approved ‘Eyebrow King’ – Sal Cikikcioglu

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STEAL THE LOOK

GET HOOKED

ALL MAKEUP LOOKS

Need a little guidance? We'll take you through the steps to recreate our hottest looks.

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TRENDING

Find out all that's happening at UD from the latest events to products.

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HOW-TO VIDEOS

From step-by-step tutorials to behind-the-scenes footage, get ready to binge-watch them all.

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THE WORLD OF UD

ABOUT UD

Created by makeup junkies, for makeup junkies. Find out all about Wende & how we've been shaking the industry for over 20 years.

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AS SEEN ON...

Need inspiration? See which products are trending & how bloggers
style our looks.

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