4 FREE DELUXE SAMPLES WHEN YOU SPEND £50+ | USE CODE: MINIS

4 FREE DELUXE SAMPLES WHEN YOU SPEND £50+ | USE CODE: MINIS

MEET THE FOUNDATION

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WANT TO FIND YOUR PERFECT SHADE? WATCH THIS!

3 QUICK HACKS FOR PERFECT APPLICATION

All Makeup Looks

All Makeup Looks

Discover how to recreate our looks yourself with help from our step-by-step makeup tutorials

GLAM AND GLOW

We've teamed up with Kiehl's, the skincare experts and six of our fave influencers to show us their go-to skincare and makeup routines. Kiehl's offer dermatlogist recommended skin care, body care and hair care made using a variety of natural and well-sourced ingredients.

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SKULL MAKEUP

Global MUA Danielle Roberts shows you how to create the perfect skull makeup using your fav naked palettes.

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GET HALLOWEEN READY

Treat yourself this halloween and create killer looks this season. Urban Decay challenge you to #unleashyourfreak and get creative, will you dare to go mild or wild?

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STONED VIBES

The brand-new stoned vibes palette is all about connecting with your inner self. Good vibes only. With 12 pans and 12 signs of the zodiac, we have created 4 looks inspired by the elements.

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ARTISTRY ESSENTIALS

We've broken down the perfect parings and ultimate must haves of some of our best-selling UD products. A true artistry lust list, hand-picked from our biggest UD huns.

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MASK MAKEUP

Makeup not staying put and transferring to your mask? We got you. All Nighter Setting Spray – the ultimate answer to your mask meltdowns.

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JAMIE GENEVIEVE

UD BFF Jamie Genevieve invites you to check out the newest Naked palette to hit the UD Family. Meet the Naked Ultraviolet Eyeshadow Palette - a burst of 12 highly saturated purple hues and peachy neutrals that add a powerful pop of colour to any eye look.

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MAKEUP BRUSH GUIDE

Not sure where to start when buying makeup brushes? Check out staple UD Pro Brushes that you need in your makeup bag, and learn how to use them to perfect your makeup!

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NAKED ULTRAVIOLET PALETTE

Meet the newest addition to the Naked family...the Naked Ultraviolet Palette.

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SHADES YOU'RE SHADING

The challenge is set - we asked you to name some of your most unused and adventurous shades in your favourite UD palettes that you've been 'shading' and the results are in...
We've created some gorgeous and easy to use 'Naked' looks.

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WHAT IS SETTING SPRAY?

Is makeup meltdown ruining your mojo? Find out what setting spray is, how to use it and the best choice for your skin!

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UD HACKS: MAKEUP THAT STAYS UP

Our All Nighter Makeup Setting Spray has legendary staying power. But, did you know there's more than one way to get your makeup to stay up?

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EXPLORE THE NEW STAY NAKED COLLECTION

STAY NAKED
FOUNDATION

Introducing the NEW Stay Naked Weightless Liquid Foundation. Our new fully vegan*, breathable foundation, that lasts up to 24 hours and comes in 50 precisely calibrated shades – that reflect your skin’s actual colour!

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STAY NAKED
CONCEALER

Enter the new Stay Naked Correcting Concealer. In a range of 25 shades, in our all vegan formula*, we’ve packed 25% more pigment into this lightweight, waterproof formula that feels breathable with a barely-there demi-matte finish.

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VICE
LIPSTICK

To complete the full look we have Vice Lip Chemistry. A fully vegan*, high-gloss tint that reacts to your lips’ pH and creates a custom shade that’s unique to you. The balm-like texture hydrates lips leaving them feeling moisturized. The water-resistant, buildable colour lasts up to 5 hours and simply glides on.

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“5 STARS!!!”

I am absolutely obsessed with this foundation! I love how lightweight and breathable it feels on my skin. I put it on before work, and by evening my foundation still looks flawless. Highly recommended!!!

- Hollie80

“LOVING IT!!!!”

I am so in love with this foundation! It is matte and super stay proof. I have extremely oily skin and my face sweats a ton but this foundation is still in place and hasn’t come off. By far the best foundation I have ever owned.

- Duckeyduck

“My new fave!”

The colour is such a perfect match to my skin. I have acne and it’s so hard to find a good foundation to make it less noticeable this one worked! I’m so in love with this foundation, I don’t think I’ll be using another.

- mummyof3

“The Best Concealer”

Great concealer. Easy to use, light but covers well and blends smoothly. It hides dark circles and doesn’t show up as concealer. I’ve tried so many concealers over the years. This is truly the best I personally have ever found!!!

- denitris.

*Vegan formula: does not contain animal-derived ingredients or by products

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