Hey Prom Queen, using our brand new Naked Reloaded Palette we’ve teamed up with Miss Selfridge and Rush Hair to give you the 411 on all the makeup and outfits you need to make an entrance this Prom season.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.