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How to use Eyeshadow Primer for Flawless Eye Makeup

What is eyeshadow primer? 

If you're not already using one in your makeup routine, eyeshadow primer is an essential part of any eye makeup look and is a great staple product to keep in your makeup bag! It amplifies any eyeshadow look by working to create the perfect base on your eyelids to make eyeshadows applied on top long-lasting, crease-free and ultra-pigmented. Read below for our guide on everything you need to know about eyeshadow primers including what makes our premium Eyeshadow Primer Potion popular among so many customers and how to add an eyeshadow primer into your eye makeup routine. 



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What makes Urban Decay's Eyeshadow Primer Potion a cult favourite? 

Urban Decay's Eyeshadow Primer Potion has been in the makeup game for a while, earning its title as the UK's no.1 premium Eye Primer product. So what exactly makes it a cult-favourite and a staple addition to so many makeup routines? 

To start with, it's formulated with a polymer technology which helps to fill in surface imperfections and allows the product to adhere properly onto the lids, helping to create a smooth canvas for eyeshadow that is long-lasting and crease-free throughout your day. Skin on the eyelid area tends to be quite delicate and therefore prone to issues such as creasing, oiliness or patchiness. As your eyeshadow is able to grip onto your lids better from the tacky base created by the Eyeshadow Primer Potion, the pigment will appear much more vibrant for longer! 

Which Eyeshadow Primer Potion is best for me? 

Our Eyeshadow Primer Potion comes in various shades to suit different concerns and skin types best, so it's a good idea to know which will create the best result for you. 

The Original shade of our Eyeshadow Primer Potion is a popular staple product and a great starting point if you're new to using eyeshadow primers. It has a creamy consistency with a light nude colour that dries invisibly, making it suitable for any skin undertone. If you'd prefer the overall finish of your eyeshadow to be improved but remain unchanged in terms of shimmer and colour, then the Original Eyeshadow Primer Potion is a great option for you. 

Eden is the creamy, nude, matte version of our Primer Potion range. Its nude pigment is more distinct and has a slightly thicker consistency, making it a good option if you're concerned with covering hyperpigmentation. Try out Eden if you want your eyeshadow primer to even out your skin tone and discolouration on the lids before applying your eyeshadow. 

Our last shade, Sin, comes in a shimmery, champagne shade to add a bit more to your eyeshadow looks. If you're a fan of shimmery shadows, pick up the shade Sin to add a frostier finish to your eyeshadow looks. You can even try out wearing this shade on its own with a few coats of our Perversion Mascara for a low-effort, shimmery nude eye look! 

As well as these shades from our original range, the Eyeshadow Primer Potion also comes in an Anti-Ageing version perfect for mature skin! If creasing around the eyes is a particular concern for you, try out the Anti-Ageing Primer Potion

How to use the Eyeshadow Primer Potion: 

Step 1: Starting off with a completely clean canvas, apply a thin layer of your chosen shade of the Eyeshadow Primer Potion to the eyelids using the sponge applicator. 

Step 2: Use your fingertip to gently blend the eyeshadow primer before it dries down, making sure to spread it evenly across the entire lid and up into the crease as this is where the eyeshadow primer will work to reduce visible lines. A tip to remember here is to always use your ring finger when blending products around the delicate eye area as it applies the least pressure. 

Step 3: Wait around 20-30 seconds for the Eyeshadow Primer Potion to dry down before applying eyeshadow on top. To create a classic matte, neutral eye makeup look try out the Naked2 Mini Eyeshadow Palette with six taupe-hued shades. Or for a champagne, shimmery glam look to pair with the Sin Eyeshadow Primer Potion, try out our Naked Sin Mini Eyeshadow Palette

Now that you know how to apply eyeshadow primer and which shade is best for you, you can include the Eyeshadow Primer Potion in your eye makeup looks to make sure they stay looking vibrant all day! Once you try it, you'll make sure to apply it before any eye look so that you're getting the most out of your products. Tag us in the best eyeshadow looks you create using our Eyeshadow Primer Potion on Instagram @urbandecayuki! 

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