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Spending hours on glam but struggling to make your makeup last past midnight? There are lots of reasons makeup might not stay in place – whether you’re absent-mindedly touching your face throughout the night, outside forces like wet or windy weather are whipping it off or everyday issues like oily skin or sweat are causing smearing and smudging. But don’t worry – there are things you can do to max-out your makeup’s staying power. We’ve put together some of our top tips and tricks on how to get long-lasting makeup. 



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Use Primer  

If you’re finding your products aren’t staying put for as long as they should be, consider adding a primer to your makeup routine. This is a preparatory product that goes on before any other makeup to give you a smooth base to work from. It often has a slightly tacky feel at first which contributes to the ability to hold your makeup in place and many primers use silicone-based formulas that help smooth out any uneven areas of skin, helping you apply evenly. 

Make your primer the first step in your makeup routine (but after your skincare routine) to give yourself a great foundation to work from when applying makeup. A pea-sized blob is usually enough for light coverage, but make sure you check the instructions on the bottle. Our All Night Face Primer is sheer and lightweight, keeping you looking fresh for up to 8 hours.  

Choose an Oil-free Foundation 

Next, think about which foundation you’re using. Your foundation is often the base of your makeup look – so if that goes first, all your other products are likely to follow. For a long-lasting foundation, look for formulas that are oil-free. While oil-based foundations are sometimes picked by those with dry or dehydrated skin for their moisturising qualities, they are also prone to smudging. Plus, if you pair them with water-based products, you might find them separating quickly throughout the day. 

Invest in Long-lasting Makeup Products 

When it comes to choosing your makeup products, play the long game. Investing in long-lasting products will often save you money over time, since you won’t have to worry about reapplying through the night and having to burn through each bottle.  

Look out for words like “waterproof” (rather than “water resistant”) – especially on items like mascara and eyeliner, which are particularly prone to smudging. Our Glide On Eye Pencil is a great option for those looking for long-lasting eyeliner. It’s soft and super-creamy on application to allow you to blend it the way you like it, and it dries quickly for long-lasting staying power. Pair it with the Perversion Waterproof Mascara for a look that really pops, with this nourishing mascara also incorporating proteins, amino acids and honey extracts to promote growth. 

Buildable products are also a great option to make sure you get the look you want without having to worry about thick layers that are easily wiped away. Our Stay Naked Foundation gives you up to 24 hours of wear with a vegan formula and a real-skin matte finish. 



Old price New price £28.00

Try a Setting Spray

Once you’ve found the perfect products, give them a little extra help to stay in place with a spritz of setting spray. This essentially adds a protective coat over the top of your makeup to help lock in your look. Apply multiple times throughout your makeup routine for maximum results. Try before and after your foundation and then before and after powder to hold your look in place. Our All Nighter Setting Spray keeps your makeup looking fresh for up to 16 hours without fading or smudging. In fact, the weightless mist actually lowers the temperature of your makeup to prevent it melting. 

Avoid Touching Your Face During the Day

One big culprit of smudged makeup is accidental face-touching. Even if you’ve got setting spray in place, try to consciously avoid touching your face throughout the day, as you may cause smears or leave uneven patches. This also risks transferring dirt or bacteria from your hands onto your face and makeup. 

Ready to put our tips into action? Start by making sure you have a great setting spray in your ammo and get set to glam the night away. 

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