EXCLUSIVE OFFER! | FREE MAKE UP BRUSH WHEN YOU SPEND £50 OR MORE | USE CODE: TREAT

EXCLUSIVE OFFER! | FREE MAKE UP BRUSH WHEN YOU SPEND £50 OR MORE | USE CODE: TREAT

NEW

NEW NAKED ULTRA VIOLET

12 VIVID NEUTRALS WITH A PURPLE POP

Scroll down to discover the inspiration behind the new NAKED palette.

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Supercharged
purple neutrals
for all

Purple has been Urban Decay's signature since day one, so we're bringing you wildly wearable shades with the new Naked Ultraviolet Eyeshadow Palette. Our supercharged lineup is designed to look good on everyone - these 12 intensely pigmented mattes, metallics, and holographic shimmers are a lilac dream come to life. Add a versatile pop of purple to every eyeshadow look, from soft to bold. It's time to experiment with this futuristic mix of peachy neutrals, luscious lilacs, magnetic violets and blacklight purples.

AMP IT UP OR KEEP
IT LOW-KEY WITH A
POP OF PURPLE

Ultra-Velvety Textures
These 12 super-charged mattes, lucid metallics and holographic shimmers with ultra-velvety textures will make you feel enraptured.
Lucid: Transformer shade
The new shade Lucid gives a holographic green pearl shift and adds a futuristic finish. Wear alone or on top of purple shades to give it an Ultraviolet shift.
Mix up your look
A versatile shade range makes it a cinch to create soft, medium, and loud looks.
3 Ways to get
naked

Check out the step by step instructions to get Ultraviolet

Perfect the look

Pair Ultraviolet with UD Primer Potion and Perversion Mascara for a
bold look that won't quit until you say when.

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Different ways to stay naked

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