Naked Wild West Eyeshadow Palette

Our first all-vegan formula* eyeshadow palette, Wild West has 12 desert-inspired neutrals with ultra-pigmented shades of soft beige, terracotta brown and turquoise. Follow the steps below to achieve a turquoise, smoky, wild west eyeshadow look: 

Step 1: Apply our vegan formula* Original Eyeshadow Primer Potion all over the lids to prep for a smooth application. 

Step 2: Take the shade Laredo on a fluffy eyeshadow brush and blend it into the crease and slightly upwards towards the brow bone. 

Step 3: Take the shade Pony Up and darken the crease further. 

Step 4: Apply Bud all over the lid using a flat eyeshadow brush. 

Step 5: Using the shade Tex, blend this into the outer corners and extend outwards for a wing-like effect and slightly inwards into the crease of the eye. 

Step 6: Using the same shade on a smudger brush, buff this into your lower lash line. 

Step 7: Finish off the eyeshadow look by adding some of our 24/7 Glide-On Eye Pencil in Smoke and smudging this out slightly with a brush, and then adding a few coats of our Wild Lash Mascara. 

Naked Wild Greens

The Wild Greens Eyeshadow Palette allows you to experiment with earthy neutral and wild green shades with long-lasting pigment. With shades inspired by California, the vegan formula* shadows are made with avocado oil and apply smoothly, making them super blendable when creating looks. Read below for our guide on how to get a simple, earthy eyeshadow look with a pop of colour: 

Step 1: Prime the lids with the Original Eyeshadow Primer Potion to prep for a crease-free application. 

Step 2: Apply the shade Supergreens to the inner corners of the eyes taking it up slightly and also smudging it onto the inner half of the lower lash line. 

Step 3: Take the shade Kale on a damp, angled eyeshadow or eyeliner brush and create a wing on the outer corners of the eyes that is angled up towards the end of your brow. 

Step 4: With the same shade, smudge this onto the outer half of the lower lash line until it blends seamlessly with the lighter lower lash line shade. 

Step 5: Finish by coating the lashes with the Wild Lash Mascara from the same California-inspired collection to complete this Wild Greens look! 

Naked Sin Mini Eyeshadow Palette 

As well as our complete 12-shade palettes, we also have a range of new vegan-formula* mini eyeshadow palettes that are perfect if you prefer travel-sized palettes with staple shades that you can still experiment and create a range of looks with! Our Naked Sin Mini Eyeshadow Palette boasts 6 richly pigmented blush-toned neutrals. Follow the steps below to get one of our fave looks from this palette! 

Step 1: Apply Original Eyeshadow Primer Potion all over the lids. 

Step 2: Apply the shade Unlucky to the entire lid using a flat eyeshadow brush. 

Step 3: Blend TBH into the crease and outer corner of the eye until it blends seamlessly with the lighter shade Unlucky. 

Step 4: Buff TBH into the lower lash line using a smudger brush. 

Step 5: Taking Bad Habit, apply this to your inner corner and on your brow bone for a beautifully frosted highlight and brightening effect to bring the shadows together. 

Step 6: To complete the look, add a few coats of the Wild Lash Mascara! 

Naked Half Baked Mini Eyeshadow Palette 

This vegan formula* mini palette has 6 bronze-toned neutrals that are perfect for creating wearable glam looks that can be dressed up or down depending on whether you're wearing it for daytime or evening. Follow the below guide for a bronzed, smoky glam with this mini palette: 

Step 1: Apply Original Eyeshadow Primer Potion to the entire lids to prep the eyes for shadow application. 

Step 2: Use a fluffy eyeshadow brush to apply the shade Buck Off by blending it into the crease and up towards the brow bone as a transition shade. 

Step 3: Apply the shade Edible into the crease to add more shadow and onto the outer corners of the eyes. Buff it into the lower lash line to increase the smokiness of the look and add further definition to the eyes. 

Step 4: Apply the shimmery bronze shade Breadwinner all over the lids using a flat eyeshadow brush or your fingertips. 

Step 5: Add the champagne shade Rocky into the very inner corners of the eyes to brighten them up slightly and flatter your natural eye shape without taking away from the overall bronzed smokiness of the look. 

Step 6: Complete the look with a few coats of the Wild Lash Mascara to add fluffy volume and dark pigment to the lashes, along with lining the lower waterline with the 24/7 Glide-On Eye Pencil in Legend.