Eyeshadow Primer Potion

£19.50

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.


Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 2219.
Rated 1 out of 5 by from Its okay. I gave it to my sister as I did not find it as great as claimed by beauty gurus. I prefer using concealer or mac pain pot.
Date published: 2020-02-12
Rated 5 out of 5 by from Great primer Primer is great. Keeps eyeshadow in place for hours
Date published: 2020-02-02
Rated 2 out of 5 by from Will update Product arrived with a ‘wonky’ wand & liquid a bit clumpy & dried out. Trying to persevere as can’t be bothered to send back
Date published: 2020-01-24
Rated 5 out of 5 by from Eyeshadow Primer Old Standby I’ve used this primer for years and love how it goes in. Has great coverage, and prevents creasing.
Date published: 2020-01-15
Rated 5 out of 5 by from A lifesaver Best primer I’ve ever used! I have really oily lids but this helps my eyeshadow stay fresh all day and not crease or fade.
Date published: 2020-01-15
Rated 5 out of 5 by from awesome primer!!! Hands down the best eyeshadow primer out there!!!!
Date published: 2020-01-13
Rated 5 out of 5 by from EDEN PRIMER Honestly it’s the best thing I’ve bought, my eyeshadow has stayed perfect for well over 12 hours with no creases. Can’t not have this in your life
Date published: 2020-01-01
Rated 5 out of 5 by from Great Primer- helps for an All day look This primer is great. Anytime I get a free sample, I make sure to get the primer so I have small packets for when I'm on the go. I also have the tube as a gift. I didn't always know to use primer and a friend got it for me when I complained about stuff not staying.
Date published: 2019-12-30
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