FREE TRAVEL SIZE SETTING SPRAY WHEN YOU SPEND £45+* | USE CODE: ALLNIGHTER

FREE TRAVEL SIZE SETTING SPRAY WHEN YOU SPEND £45+* | USE CODE: ALLNIGHTER

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NAKED RELOADED

12 ALL-NEW, UNIVERSALLY FLATTERING SHADES

Urban Decay | Street Style Brow

Urban Decay | Naked Reloaded

THE NEW NEUTRALS

We changed the eyeshadow game forever with our original Naked Palette, so it’s only natural that we’d rethink neutral. Meet the Naked Reloaded Eyeshadow Palette, with 12 all-new, universally flattering shades designed for everyone—for any age, gender, and skin tone.

Naked Reloaded was designed with every makeup bag in mind. The four outer pans are bigger for the shades you’ll use the most. With silky mattes, metallics, and micro-shimmers, this eyeshadow palette has the nudes you’ll always need, all in one place. Because we all look better Naked.

naked reloaded in action

Get up close and personal with our newest Naked Palette.

wende reveals the new neutrals

hello, naked reloaded

swatch it: reloaded

steal the look urban decay x beauty is boring

We collaborated with one of our all-time favorite makeup artists, Robin Black of BEAUTY IS BORING, to showcase how everyone looks better Naked.

Urban Decay | END GAME GRAPHIC EDGE

END GAME GRAPHIC EDGE

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Urban Decay | DREAMWEAVER BOLD SMOKE

DREAMWEAVER BOLD SMOKE

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Urban Decay | BURN STATEMENT SMOKE

BURN STATEMENT SMOKE

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Urban Decay | RETRO SOFT EDITORIAL

RETRO SOFT EDITORIAL

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About Us

Badass cruelty-free, high-performance makeup. Born in Southern California. Colour that goes all day and lasts all night. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT.
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