Get all the details for Naked Ultimate Basics—straight from Wende herself.
SIX BLOGGERS, ALL NAKED
We hooked up six super-talented beauty bloggers with Naked Ultimate Basics and let them have at it. These are the copy-worthy Naked looks they created.
The naked palette you begged us for
When we say we listen to you, we mean it. All over social media, UD junkies have been begging us (as you'll see in this video) for a new Naked palette with more neutral matte shades—and we came through!
You look better naked
A neutral palette for every look—from bronze to taupe, rose to smoky, matte to shimmer (and everything in between).
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.