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Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 3107.
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This creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day. Create ... Read more

VEGAN

Eyeshadow Primer Potion

Eyeshadow Primer Potion

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This creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day.

Create endless eye looks that last with our not-so-secret weapon, Eyeshadow Primer Potion.

This creamy eye primer keeps your eyeshadow crease-free, your colour vibrant, and your application smooth. Formulated with polymer technology, this vegan formula* beauty essential serves as the perfect foundation for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear.

*Vegan formula: does not contain animal-derived ingredients or by products.


10 ml / 0.33 fl oz

  • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power.
  • Mix with your favourite shadow or 24/7 Glide-On Eye Pencil for crease-free, custom cream shadows and liners.
  • Ingredients (Ingrédients): Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

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    Rated 1 out of 5 by from Product came watery Product came watery and somewhat coagulated. Seems like this product had been sitting in a shelf for awhile.
    Date published: 2021-07-14
    Rated 5 out of 5 by from A staple in my house and in my makeup routine! [This review was collected as part of a promotion.] My mature eyes need the Urban Decay anti-aging primer potion! It's really the only eyeshadow primer I use for all my looks! And I have a YouTube channel so yes I need to have an eyeshadow primer that will not fail me! This is it!
    Date published: 2021-07-12
    Rated 4 out of 5 by from Good Product [This review was collected as part of a promotion.] I really like this formula. It's a light on the bright (hard to blend on black skin), but I remedy this by adding more layers of eyeshadow. Overall, its a good base.
    Date published: 2021-07-02
    Rated 1 out of 5 by from Very disappointing eyeshadow primer I bought this eyeshadow primer as I have previously used it and it was very good . Unfortunately the product I received was substandard .It seems a lot runnier as though it was separating in the tube even after shaking .My eyeshadow was not lasting beyond lunchtime and was fading and creasing as though I haven't applied a primer .I did message customer services but did not get a reply .I eventually rang customer services and after lengthy questioning about the product was told to send it back at my own expense using my own label and packaging and I would be reimbursed in a couple of weeks time after the lab have looked into it .This was too much hassle ,so it has been consigned to the bottom of my makeup bag never to be used again .I'm very disappointed with the level of customer services and will not be using Urban Decay again
    Date published: 2021-06-28
    Rated 1 out of 5 by from Awful new formula I've used this for years, repeat buying and recommended to people. However, I bought a new one just before the first lockdown and hardly used it working from home. I started to use it again when I started to wear more makeup and it seemed very greasy, doing a poor job of keeping my eyeshadow on and making my eyelids greasy by the end of the day. It's the first tube this has happened with. So I contacted UD who kindly offered me a refund but three times I asked if the formulation had changed. Finally, I got the reply - it had! It doesn't say new formula on the tube, and I know they have added "anti-aging" but my tube looks exactly the same as the old ones I've used, except it now has a doe foot applicator which I also dislike.
    Date published: 2021-06-23
    Rated 5 out of 5 by from <3 This Primer Yes! This is everything everyones says it to be. Keeps shadow in place all day. I actually stopped using this 10 years ago because the applicator could definitely use a revamp; it's absolutely horrible. I have to use a separate brush to apply. Other than this, this is one great product!
    Date published: 2021-06-12
    Rated 5 out of 5 by from Great product! This is the best eyeshadow primer I've used. Also, I like the application method of the travel size much better than the one used in the full size product.
    Date published: 2021-06-08
    Rated 4 out of 5 by from Holds my makeup all day and night Bought this after doing a bit of research, I’d previously used Nyx which was too thick and seemed to settle into the creases and Max Factor which hilighted every little wrinkle! I was hoping this would have a smoothing effect, it doesn’t but it doesn’t settle into the wrinkles and holds my makeup in place from 7am until 10pm, no touch ups required!
    Date published: 2021-05-31
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