Eyeshadow Primer Potion

£17.50

Availability:

In Stock

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.


Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 1405.
Rated 5 out of 5 by from Freebase UDPP I've always loved the UDPP's, but have now decided Freebase is my very favorite!!
Date published: 2019-07-08
Rated 5 out of 5 by from Worth the money! This is my go to shadow primer. Ive tried many others that are less expensive but this is by far the best.
Date published: 2019-07-07
Rated 5 out of 5 by from Long Lasting Keeps eyeshadow from balling up and helps it last a long time! A little goes a long way!
Date published: 2019-07-06
Rated 5 out of 5 by from Great primer! You only need to use a little...and boy does it make your eyeshadow pop! I've used other UD Primer Potions...this is quickly becoming my favorite.
Date published: 2019-07-06
Rated 5 out of 5 by from Makes my eyeshadow pop! I have only used the white eyeshadow primer twice, but my co-workers are already telling me they can tell a difference in my eye looks. (I'm in the beauty industry). The white primer makes my shadow pop! I've used it with both blue and purple shadow. I have olive skin, yet this primer creates a true white on my eye lids. It makes my shadow easy to blend. And the primer itself adds a natural highlight! I haven't tried any other colors yet, but, based on this one, I would.
Date published: 2019-07-01
Rated 5 out of 5 by from Dont stop making the caffeine primer! I love urban decay and they know what we want, caffeine primer is my number one.
Date published: 2019-06-23
Rated 1 out of 5 by from Used to love it but.... I always thought this was the first and best primer yet a few days ago I purchased a new one and I had already had used them before for many years as my go to. However I don’t understand why they changed the formula simply because it was very thin in consistency. The other major problem was the wand I didn’t like it at all I had tried to get a hold of it and then it broke?! I was very used to the old formula and the squeeze packaging! I am very disappointed so I am not going to be using this anymore! I am going to use something else.
Date published: 2019-06-23
Rated 5 out of 5 by from Best Eyeshadow/Eyeliner Primer on the Market! Original Formula is TOP NOTCH! You cannot go wrong with this product, no matter how long you have eye makeup on for the day or how oily your skin is...no creases, no smearing...just all-day perfection. Best primer on the market, bar none!
Date published: 2019-06-21
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