Eyeshadow Primer Potion




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Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.6 out of 5 by 3946.
Rated 5 out of 5 by from Sin makes my eyes look sinful! so in love love it, the Sin is just gorgeous and goes on easily [This review was collected as part of a promotion.]
Date published: 2020-08-02
Rated 5 out of 5 by from I never knew how much I needed this primer! This was my introduction to Urban Decay products over 10 years ago. I didn't buy much eyeshadow as a teen because I have oily skin and the eyeshadow would end up in a greasy line in the creases of my eyelids. Very unattractive. A friend told me about Urban Decay and I bought some primer to try. This stuff is a miracle in a tube. My eyeshadow lasts all day, and on occasion, through to the next day. It works with my oily lids and holds up through the heat and humidity. After seeing how beautiful eyeshadow can look with primer, I found a new love/obsession with eyeshadow and Urban Decay!
Date published: 2020-07-18
Rated 5 out of 5 by from The only eye primer I use! This is such a cult product and I was introduced to this back in the makeup tutorial days of YouTube in 2011/2012. Seeing so many people use this and love it made me intrigued to purchase. The product lasts a long time. I've only had to repurchase this a few times and it has become such a staple in my makeup kit. It makes my shadows last and not crease so I really have never felt the need to try anything else. Being fair, the original shade suits me just fine, and I find it easy to blend and spread over the lids. I do recommend that you apply a shadow that matches your skin tone on top of this, just so the other shadows can easily blend over this- I do find with this that if you just go straight in with your colours, the tacky-ness of this product can cause the shadows to spread a little patchily. This being said, I always reach for this whenever I want to put anything on my eyes, and I just know that it won't let me down!
Date published: 2020-07-14
Rated 5 out of 5 by from Never lets me down! I got a sample of UD potion 8 years ago and my eyeshadow Game changed for the better. To this day I continue to be impressed with this primer, there’s not a crease insight, and the colors remain intact even through an intense workout. A+
Date published: 2020-06-26
Rated 5 out of 5 by from Amazing! I bought this because it was recommended by a friend, and I have NO regrets. I bought it in the original shade and I could tell the first time I used it that it will now be a staple in my make-up regimen.
Date published: 2020-06-26
Rated 5 out of 5 by from Old Faithful Ive been using this primer for years and its consistent and provides the perfect base for eye shadow. No crease, no fading, no complaints. I have a medium tan complexion and use the Eden primer, it also works well with the Urban Decay concealer for the shimmer lovers out there. my only wish is that it were in pot form vs wand, just a personal preference.
Date published: 2020-06-22
Rated 1 out of 5 by from What happened?? I used to use this primer before the package change, (2016 ish), and decided to come back to it recently, and whoa was I surprised in not a good way. This does not work at all for me. It made the shadows very patchy and made my eyelids look wrinkly, which they aren't... Returning this right away and never looking back. What a shame. This stuff used to work awesome! What the heck happened to it? :(
Date published: 2020-06-20
Rated 5 out of 5 by from Smooth and stays all day I was previously using the Original, but ordered in Eden because I wanted a primer with a little bit of color to make my eye shadow pop better. I already loved the Original but I love Eden even more!! It is still the same consistency, stays all day, and ensures smooth application.
Date published: 2020-06-18
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