Eyeshadow Primer Potion

£19.50

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In Stock

Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.


Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 2250.
Rated 5 out of 5 by from Ohhh wow I love it my eyeshadows on fleek and I got it for free in Valentines Day omg thank you Influenster and Urban Decay to make my day [This review was collected as part of a promotion.]
Date published: 2020-02-14
Rated 5 out of 5 by from I like this product because it makes my eyeshadow stay and it does not increase. after a couple of hours my eyelids are usually a little oily and my eyeshadow doesn't stay very long. This product is a little dark so it doesn't bother me because I am brown but it may bother others. It does make my eyeshadow pop out more which is awesome and it keeps my eyeliner in place.
Date published: 2020-02-14
Rated 5 out of 5 by from This is a great product got this in my vox box and I love it! I really like the doefoot applicator because it doesnt use up a lot of product meaning this will last me a long time! Also it has an amazing feel thanks to the silicone which A. Provides a very smooth application B. Gives off better pigmentation C. Allows for a better grip! [This review was collected as part of a promotion.]
Date published: 2020-02-14
Rated 5 out of 5 by from This was the first Eyeshadow primer I used and the one I constantly repurchase and come back for. It has a great formulation and does a great job of applying evenly and being long lasting. It helps my eyeshadow remain flawless all day. I always make sure I have it on a long day of presentations or pictures to make my eyeshadow look well blended and perfect.
Date published: 2020-02-14
Rated 4 out of 5 by from A tube of this will last you for years so the price is fair. Works to hold eyeshadow in place all day.
Date published: 2020-02-14
Rated 2 out of 5 by from I used to buy this eyeshadow primer years ago! I no longer do, because I have found better options. I found this particular formula to be much too greasy for my lids. I didnt find that it helped keep my shadows as long lasting as I would have liked.
Date published: 2020-02-14
Rated 3 out of 5 by from The original primer is my all time favorite. I recently wanted to change up my primer game and got the eden version. It does not last as long as the original and feels thinner (people may prefer that, I dont) and does not have the same staying power. I will definitely stick with the original or try the new versions.
Date published: 2020-02-14
Rated 5 out of 5 by from Makes your eye shadow stay on for a long time without making it look ceased. Not sticky or oily. Makes your eyeshadow stay on longer
Date published: 2020-02-14
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