Eyeshadow Primer Potion



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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 1395.
Rated 5 out of 5 by from Do not use eyeshadow without using this primer A must for blending eyeshadow and has the all day staying power to keep your eyes looking fresh all day.
Date published: 2019-06-02
Rated 4 out of 5 by from Love the product, hate they went back to old packa I've been a faithful lover of eyeshadow potion for 10+ years. Stuff works amazing. Really disappointed they went back to old packaging. The non applicator squeeze tubes were best. But I guess we got to use too much product from it :(
Date published: 2019-05-29
Rated 1 out of 5 by from So disappointing I bought this a couple of weeks ago now and I wish I hadn’t of bothered. I was weighing it up for a long time and after reading some of the raving reviews I decided to give it a go, however I wish I hadn’t. Total waste of money, the formula is really really dry and lumpy it. I’m not sure if it’s meant to be like this but I decided to give it a go and it doesn’t go on smoothly at all, and it makes no difference what so ever. Along with this there is hardly any product in the tube at all. Again I’m not sure if this is standard or if there is something wrong with the one i got. I am so unbelievably underwhelmed with this product I’ve found it to be such a waste of money.
Date published: 2019-05-23
Rated 2 out of 5 by from Does not help I don’t know if the one I got was old or something, but my shadow still creases. Would not recommend. I wanted this one to make my shadows looks brighter, and it does, but doesn’t help it last like a primer is supposed to. Wish I could get my money back. Will not recommend.
Date published: 2019-05-19
Rated 4 out of 5 by from Not the same They've changed the texture of this product. It's more watery than it used to be. It still works well but you have to let it dry for a bit before you apply eye liner.
Date published: 2019-05-13
Rated 5 out of 5 by from Love Love this product. Sometimes when I'm running late I actually use it as my eyeshadow.
Date published: 2019-05-12
Rated 5 out of 5 by from Great product I like this product and I have every color but I really wish they would bring back Greed!!! I loved this one for night's out and the sparkle to it. I wear it everyday so I do like to mix it up a little.
Date published: 2019-04-08
Rated 5 out of 5 by from Essential! No other primer I have ever used comes close. My eyeshadow is Locked Down and does not budge all day - even if I'm using cheap stuff! I lost my latest tube on a business trip and thought hey, I have other primers from beauty boxes, I'll give them a try! Nope - my eyeshadow was a creased muddy mess by lunch time with every one. Reordered and counted the days until it arrived. I don't know what it is with this stuff but it works and it is an absolute must have. I use original because I like my shadows to look true to color. Definitely try it! [This review was collected as part of a promotion.]
Date published: 2019-03-30
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