Eyeshadow Primer Potion



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Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 3231.
Rated 5 out of 5 by from Love it!! A little goes a long way and the tube lasts for ever....because you can squeeze out every last drop with the packaging. Best eyeshadow primer that I have ever used on an daily basis
Date published: 2020-03-20
Rated 5 out of 5 by from It worked great! My eyeshadow stayed on and didnt crease. Loved it!! Only downside was an odd smell. [This review was collected as part of a promotion.]
Date published: 2020-03-20
Rated 4 out of 5 by from I really like the way that this eyeshadow primer created a smooth even surface to put my eyeshadow on. It has a slight tint in a cream color that helps to even the color of your eyelids which I also really liked. its a very light weight formula which does not add weights to your eyelids. I thought it was a little bit too tacky so sometimes my eyeshadow would get patchy. Overall a nice product to help extend the life and wear time of your eyeshadow. I would recommend to friends who are looking for an eyeshadow primer to try. Urban Decay Primer Potion Eyeshadow Primer Anit-Aging Urban Decay Eyeshadow Primer Potion Urban Decay. I received this product free from Influenster for review. This did not influence my review of the product. [This review was collected as part of a promotion.]
Date published: 2020-03-20
Rated 3 out of 5 by from It is a very good product dont get me wrong but I think you@can get good primers cheaper
Date published: 2020-03-20
Rated 5 out of 5 by from I dont typically wear a lot of eyeshadow but I received this primer just before I was going on vacation where I intended to wear makeup a lot! It was amazing! The first time I used it was for a wedding, I put my eyeshadow on a few hours prior and by the end of the night it was still on and looked great! I also used it while in Jamaica where it was pretty hot everyday and it did wonders to help keep my eyeshadow on! I would definitely recommend this to others and plan to continue to use it! [This review was collected as part of a promotion.]
Date published: 2020-03-20
Rated 4 out of 5 by from I got a small sample of this when I bought the original Naked palette. It really helped the shadow stick and the colours pop more. I found that my eye look lasted longer and the shadow didnt get ruined in the creases after a hour hours. I would definitely buy the full size product!
Date published: 2020-03-20
Rated 4 out of 5 by from Works pretty well. Keeps eyeshadow on great but some times it creases bad! I also dont like the applicator. It doesnt make much sense to me and I still have to use my fingers to smooth it on my eye lid. Its a good product and price point is adequate. [This review was collected as part of a promotion.]
Date published: 2020-03-20
Rated 5 out of 5 by from The best eyeshadow primer on the world is URBAN DECAY ... all girls used and we love it
Date published: 2020-03-20
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