Eyeshadow Primer Potion



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Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].


Urban Decay Eyeshadow Primer Potion is rated 4.6 out of 5 by 3999.
Rated 5 out of 5 by from Eyeshadow primer potion I have fair skin, and Sin is the perfect color primer for me. It is easy to apply, looks great even on its own, and keeps my eyeshadow from creasing all day!
Date published: 2020-10-20
Rated 5 out of 5 by from Excellent product Love this product. It both brightens my eyes and provides an excellent primer surface for long lasting wear.
Date published: 2020-10-12
Rated 4 out of 5 by from True when it says long lasting I have used this product for just over a year now and it never fails to please me. Apply the product is easy and it lasts for an extremely long period of time. The only issue that i do have with it is that when you have applied it to the eyelid, it is very difficult to apply the eyeshadow as it gets stuck on the product and it is hard to blend colours together. Apart from that i am very happy with the product in itself.
Date published: 2020-10-12
Rated 5 out of 5 by from Eyeshadow primer Love , I have oily eye lids and this product keeps my shadow on a whole lot better and longer [This review was collected as part of a promotion.]
Date published: 2020-10-11
Rated 5 out of 5 by from Fantastic! I had been a fan of another company's eyeshadow primer for yeas. However, when I ordered the Ultraviolet Palette from a shopping channel, the Primer came with it. Well I am now a U.D. primer girl instead. The other company's cannot compare to this one. Great product, especially for me who has oily skin near my eyes.
Date published: 2020-10-11
Rated 4 out of 5 by from The only way to apply eyeshadow When you apply eyeshadow you have to use this base as supposed to a concealer. This lets the eyeshadow apply so smoothly and the buffing motions are so much easy to take on. It cools the eyelid and dries quickly without cracking but it is also very tacky. It doesn’t make your skin break out, and it’s so reasonably priced.
Date published: 2020-10-11
Rated 5 out of 5 by from Go-to eyeshadow primer I didn’t think that eyeshadow primer would make much difference until I tried this - it’s incredible! It makes my eyeshadow stay on way longer and really makes it pop. It doesn’t feel heavy at all and it is so easy to blend eyeshadow on top of this primer. Would 100% recommend
Date published: 2020-10-10
Rated 5 out of 5 by from The best primer! I absolutely swear by Urban Decay primers. I used to buy the anti aging one but decided to give SIN a try. It adds a little shimmer but it still has that super hold and no creasing whatsoever! It makes your shadow pop and holds it all day long. I love it and highly recommend it, I already got my step son one and I'm gonna keep on spreading the word. Thank you Urban Decay for the best primer!
Date published: 2020-10-06
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