Eyeshadow Primer Potion



In Stock

love it or leave it guarantee
With the urbandecay.com 'Love It or Leave It Guarantee', you can return an item for FREE if you're not completely satisfied. Please note that proof of purchase is required, and this guarantee is only applicable to Urban Decay products purchased on urbandecay.com.


*40% off selected lines only as labelled on:https://www.urbandecay.co.uk/en_GB/outlet/ For full T&C’s see here: https://www.urbandecay.co.uk/en_GB/terms-of-use/terms.html No code required. Offer valid on www.urbandecay.co.uk only. From 00:01 02/12/19 to 23:59 07/12/2019. Promotion cannot be combined with any other offers. Subject to availability whilst stocks last.

Love it or leave it guarantee

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.

Read more


Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*Based on NPD data (U.S. Prestige Beauty market October year to date 2016).

- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 2206.
Rated 3 out of 5 by from Can't fault the product BUT... I'd be lost without the eyeshadow primer, love it! But it is such a shame it comes with an applicator! The small nozzled tube was MUCH better! You only need such a small amount! Not a wands worth! The amount of product that now gets wasted with the new design is such a shame! I am STILL applying it with my fingers. The other thing that saddens me greatly is the awful plastic, metallic envelope the products come in! C'mon UD! In the current state the planet is in and all that everyone is trying to do/ought to be doing to help the overall crisis! PLEASE do away with these single use, non biodegradable envelopes! I feel sick putting them in the bin!
Date published: 2019-12-04
Rated 5 out of 5 by from the best on the market have been using this primer since 2005. best primer on the market. no substitute for this product.
Date published: 2019-11-17
Rated 5 out of 5 by from Really Works I love this eyeshadow primer it is the only one I've found that really keeps your eyeshadow on looking as great as when it was applied.
Date published: 2019-11-05
Rated 5 out of 5 by from Really Works I love this eyeshadow primer it is the only one I've found that really keeps your eyeshadow on looking as great as when it was applied.
Date published: 2019-11-05
Rated 1 out of 5 by from Definite change I DON'T CARE what anyone says but they MOST DEFINITELY changed the ingredients in the original primer potion. It doesn't have the thick consistency it used to have it applies very runny and watery. I usually order in bulks and bought 2 of the original formula along with other items so i can't even return it so I'm still trying to use it but it is just useless. I'm not sure if the other ones are gonna be just as bad and am weary of purchasing any eyeshadow primer from UD in the future
Date published: 2019-10-21
Rated 5 out of 5 by from Stays all day Got this as a sample i will be getting more it literally locks the eyeshadow in very creamy just dont use too much
Date published: 2019-09-29
Rated 5 out of 5 by from Best Primer EVER! I’ve been a UD customer for many years, and after using this particular primer it proves to be the BEST one I’ve ever used!!! It helps your shadows/eyeliner to go smoothly. It’s silky smooth and does not “clump” or makes your makeup look “cakey.” Looooooong lasting, and keeps your makeup in place ALL day. I’d never purchase any other than UD.
Date published: 2019-09-29
Rated 5 out of 5 by from Great eyeshadow primer!! Great eyeshadow primer!! I use it every day under my shadow. I even use it on some of my old shadows and it still works good on them. I also once heard on Tarte's Snapchat that you can use eye shadow primer(this) on your pimple to help it cover up and lock in your concealer over the pimple.
Date published: 2019-09-18
  • y_2019, m_12, d_8, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_2206
  • loc_en_GB, sid_UD515, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecayuk
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 5ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product