Eyeshadow Primer Potion

£19.50

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In Stock

Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.




Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.



Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.6 out of 5 by 4054.
Rated 5 out of 5 by from Smooth These bases are so smooth. Always happy with the way pigment sticks.
Date published: 2021-01-17
Rated 5 out of 5 by from Love this My eyeshadow doesn’t crease or smudge when I wear this. Great investment.
Date published: 2021-01-16
Rated 3 out of 5 by from Basic primer It’s a great primer for regular shadows but I didn’t think it helped much with the glitter shadows.
Date published: 2021-01-15
Rated 5 out of 5 by from Go to eye primer! I have tried other brands eye primer and hands down I have not found a better primer than this yet! Love it and my go to.
Date published: 2021-01-14
Rated 5 out of 5 by from Amazing! Your eyeshadow will not fade or smudge if you use this primer!
Date published: 2021-01-14
Rated 5 out of 5 by from Life changing Primer Potion After a lifetime of having my makeup melt before lunchtime, my daughter recommended the Primer Potion to me. I have very oily skin, even at age 58. This stuff is miraculous, my eyes look as good at the end of the day as they did in the morning. It’s life changing.
Date published: 2021-01-08
Rated 5 out of 5 by from Cover it up! Primer has changed my world, I would get creases after 10 minutes of wearing eyeshadow because of my oily skin in the area... NOT with this!
Date published: 2021-01-04
Rated 4 out of 5 by from Primer Simple to use, wand keeps overuse of primer. Helps to minimize smearing or transfer of makeup to a certain degree.
Date published: 2021-01-03
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