Eyeshadow Primer Potion

£19.50

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Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.


Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.



Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.6 out of 5 by 3884.
Rated 2 out of 5 by from I feel like this didnt really do much and you could just use foundation or concealer. I felt like this almost didnt do any justice to my eyeshadow as it took away some of the color. I would not purchase this again.
Date published: 2020-05-19
Rated 5 out of 5 by from This definitely keeps your eyeshadow from creasing and helps it stay on all day. It makes the colors more vibrant and beautiful, its a must for eyeshadow lovers
Date published: 2020-05-19
Rated 4 out of 5 by from Amazing one of my favourite eye shadow primers to use. This is small and great to carry around.
Date published: 2020-05-19
Rated 4 out of 5 by from this is a good product. it's expensive but i used to be obsessed with it. now i don't use it. it makes things stick to your eyelids and i have trouble blending
Date published: 2020-05-19
Rated 5 out of 5 by from I was gifted this product by a friend a couple of years ago and I have been using it ever since. It is a great product that feels very soft on the skin and isn't drying at all. It really does make a difference in my opinion because my eyeshadow always stays intact
Date published: 2020-05-18
Rated 5 out of 5 by from This stuff is heavy duty, it really brightens too which helps makeup stand out well and without creasing
Date published: 2020-05-18
Rated 5 out of 5 by from I will say I wish I had a lighter shade of this, as the original doesn't do anything to improve the brightness of shadow over it, but this is perfect for crease-less stay. If you put it on too thick, it does tend to stay a little creamier and may need to be set really well.
Date published: 2020-05-18
Rated 4 out of 5 by from good product! does its job of keeping eyeshadow on for some time without creasing but i do still find that my eyelids can start to crease by the end of the day (could be expected) overall pretty good product
Date published: 2020-05-18
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