Eyeshadow Primer Potion




In Stock

Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.

This creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day.

Create endless eye looks that last with our not-so-secret weapon, Eyeshadow Primer Potion.

This creamy eye primer keeps your eyeshadow crease-free, your color vibrant, and your application smooth. Formulated with polymer technology, this vegan formula* beauty essential serves as the perfect foundation for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear.

10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here


Ingredients (Ingrédients): Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].


Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 3101.
Rated 5 out of 5 by from Great product! This is the best eyeshadow primer I've used. Also, I like the application method of the travel size much better than the one used in the full size product.
Date published: 2021-06-08
Rated 4 out of 5 by from Holds my makeup all day and night Bought this after doing a bit of research, I’d previously used Nyx which was too thick and seemed to settle into the creases and Max Factor which hilighted every little wrinkle! I was hoping this would have a smoothing effect, it doesn’t but it doesn’t settle into the wrinkles and holds my makeup in place from 7am until 10pm, no touch ups required!
Date published: 2021-05-31
Rated 3 out of 5 by from Applicator Causes Shortage When the product gets low you lose access due to the type of applicator. If you try to cut open the product it dries out even though quite a bit remains.
Date published: 2021-05-26
Rated 5 out of 5 by from The read deal I've tried other eyeshadow primers and NONE did their job like these. I will forever use this product and nobody will ever be able to sway me.
Date published: 2021-05-23
Rated 5 out of 5 by from Awesome for fair skin I have fair skin and the veins in my eyelids tend to show through my eyeshadow and make it weird. The Eden shade covers them and gives me a nice, blank canvas to work with. It never creases and keeps my eyeshadow looking fresh all day.
Date published: 2021-05-15
Rated 1 out of 5 by from Not impressed I got the eye shadow primer in original and have been using it for about a week. It goes on very cakey and you can see it under my eyeshadow. I’m not impressed at all and I really was excited about this product. I paid full price and I think the tube I got is old and that is why it doesn’t go on well.
Date published: 2021-05-12
Rated 1 out of 5 by from I would not purchase again. I didn’t care for this primer. It’s too sheer. I didn’t care for the way my eyeshadow went on compared to other primers I’ve used.
Date published: 2021-05-10
Rated 5 out of 5 by from Budge proof I always had sweety eye lids,after a while my eyeshadow would melt but since I've used this product my eyeshadow stays on all day long..as a makeup artist I now use this as a base on all clients.
Date published: 2021-05-09
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