100 addictive shades. 6 indulgent finishes. Fully loaded formula. Our Vice Lipstick lineup has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it'll make your head spin, there's something for everyone—from new shades to cult favorites you thought you'd never see again.
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Badass cruelty-free, high-performance makeup. Born in Southern California. Colour that goes all day and lasts all night. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT.