We celebrated the launch of the latest in the #UDxGwen collection with a true Gwen-inspired party. The highlight of the night? A live band that got the crowd jamming to some of Gwen’s most-loved hits. It was B-A-N-A-N-A-S to say the least.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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