At UD, everything we do is feminine, a little dangerous and a lot of fun. That goes for UDHQ too—right down to our themed bathrooms! Check them out, UDers. Then tell us, which is your fave?
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.