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Lined Up: Product Development Talks Liner

Our 24/7 Glide-On Eye Pencils are creamy, waterproof and award-winning. With an insane range of shades, there’s a little something for everyone. Today, our PD team shares their favorites with you and why.

Wende: Deep End & Zero “I like to use Deep End to line my lower lashes to make my eyes appear bigger, and Zero is the long-wearing, super black staple to the perfect smoky eye.”

Veronica: Zero & Vice “Zero is the perfect shade of black for my everyday look, and I love the deepness of the purple of Vice, giving me that extra sparkle with the shimmer.”

Hayley: Invasion & Whiskey “I love the deep forest green of Invasion, it adds a little something extra to my neutral look. Whiskey is my everyday eyeliner! It’s the best warm brown shade and makes my blue eyes stand out.”

Amy: Smoke & Psychedelic Sister “I love using Smoke for any daytime look, smoky eye and it’s even neutral enough to wear underneath my eyeshadow! Psychedelic Sister is my go-to for a pop of color. I never travel without it.”

Lyndsey: Deep End & Junkie “I love the bright blue/green of Deep End with my eye color. The pencil surprisingly goes with many eyeshadow colors. Junkie is deep enough to line your entire eye for an intense smoky eye. I also love the sparkle!

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36 Shades




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