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Press

Urban Decay in Elle Magazine - April 2017

Shop This Look

24/7 in color Chaos
VEGAN

24/7

Glide-On Eye Pencil
Chaos
product.reviews.star.rating 4,310 reviews

£16

What To Check Out Next

Press

Urban Decay in Prime Living Magazine

Press

Urban Decay in Allure Magazine - March 2017

Products: 24/7 Glide-On Eye Pencil in Asphyxia, Electric, Freak, Goldmine and Woodstock.

Press

Urban Decay in Harper's Bazaar - March 2017

Product: Eyeshadow in Woodstock.

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The Violet Underground

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About Us

Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself. More

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