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Addicted to anything UD? Looking to experiment? Just want to know what the hell we're up to? This is where you can keep up on everything we've got going on. (Well, almost everything.)

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Amanda Swatches the Afterglow Highlighter Palette

How To

Amanda Swatches the Afterglow Highlighter Palette

We get it. You want to see shades on skin, not just in the pans.

Naked Heat Launch Party

Behind The Scenes

Naked Heat Launch Party

For the launch of Naked Heat, we held an exclusive party at a private estate on ...

Inside Naked Heat: A Close-Up Look at All 12 Scorched Shades

Behind The Scenes

Inside Naked Heat: A Close-Up Look at All 12 Scorched Shades

Give in to the heat of the moment with 12 ALL-NEW, can’t-live-without, amber-hue...

Wende Reveals the Naked Heat Collection

Wende

Wende Reveals the Naked Heat Collection

When we created Naked Heat (our most sweltering palette yet), we didn’t stop the...

Naked Heat | Get Naked With 12 All-New Scorched Neutrals | Urban Decay

Behind The Scenes

Naked Heat | Get Naked With 12 All-New Scorched Neutrals | Urban Decay

If you thought our Naked palettes were hot before, brace yourself—because our ne...

Pink is Punk | The OG Pink | Vice Lipstick in Psycho | Urban Decay

How To

Pink is Punk | The OG Pink | Vice Lipstick in Psycho | Urban Decay

Looking for your next go-to pink? We've got you covered. Get your fix with one o...

Sonjdra Deluxe, Jamie Genevieve, and Jen of From Head to Toe | My First Time Getting Naked

Bloggers Rock UD

Sonjdra Deluxe, Jamie Genevieve, and Jen of From Head to Toe | My First Time Getting Naked

A Hit of Vice: Pink Is Punk | Vice Lipstick

Behind The Scenes

A Hit of Vice: Pink Is Punk | Vice Lipstick

It’s official: Pink Is Punk. And we can’t get enough. So, we’re turning it up wi...

What's Your Beauty Story With Kyla Wright-Givens

Behind The Scenes

What's Your Beauty Story With Kyla Wright-Givens

As Director of Education here at UDHQ, Kyla knows everything about UD—inside and...

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Check out all of our other content—from the latest news to artistry tutorials and product sneak peeks.

The Violet Underground

UD On You

About UD

About Us

Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself. More

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