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There’s no shame in our makeup game. We’re beauty junkies (and we’re not afraid to admit it). As UD Founder Wende Zomnir says, “Makeup is about self-expression. It’s not about covering your flaws, but showing the world who you are.” We don’t wear makeup to impress people, to mask insecurities or to gain Insta-fame. We wear it because we love it. Bring on the color, the glitter and the lashes—and forget the rules. Maybe today you’re digging a purple eye with a fuchsia lip. Tomorrow…who knows?