Some sequels leave you wishing the creators had quit while they were ahead. But the good ones keep you hooked and coming back for more. Urban Decay introduces the long-awaited arrival of Vice4—because there’s no such thing as too much Vice. We loaded this limited-edition palette with 20 addictively gorgeous, never-before-seen shades of our iconic Eyeshadow. Deep brights. Smoky neutrals. Gorgeous mattes.

There’s no shame in our makeup game. We’re beauty junkies (and we’re not afraid to admit it). As UD Founder Wende Zomnir says, “Makeup is about self-expression. It’s not about covering your flaws, but showing the world who you are.” We don’t wear makeup to impress people, to mask insecurities or to gain Insta-fame. We wear it because we love it. Bring on the color, the glitter and the lashes—and forget the rules. Maybe today you’re digging a purple eye with a fuchsia lip. Tomorrow…who knows?

Urban Decay is beauty with an edge™—cosmetics created by makeup junkies, for makeup junkies.

Get up close and personal with Naked Smoky. From the wide shade range (for endless smoky looks) and cool case design to the exclusive, double-ended brush, Wende takes you through it all.