We packed this palette with a dozen sultry, smoky neutrals, including nine never-before-seen shades and three exclusives from past palettes. Experiment with warm bronzes, dimensional grays, rich browns, gorgeous taupes and deep black. From mattes and satins to shades with sparkle, Naked Smoky has it all.
Some sequels leave you wishing the creators had quit while they were ahead. But the good ones keep you hooked and coming back for more. Urban Decay introduces the long-awaited arrival of Vice4—because there’s no such thing as too much Vice. We loaded this limited-edition palette with 20 addictively gorgeous, never-before-seen shades of our iconic Eyeshadow. Deep brights. Smoky neutrals. Gorgeous mattes.
I'm a Beauty Junkie
There’s no shame in our makeup game. We’re beauty junkies (and we’re not afraid to admit it). As UD Founder Wende Zomnir says, “Makeup is about self-expression. It’s not about covering your flaws, but showing the world who you are.” We don’t wear makeup to impress people, to mask insecurities or to gain Insta-fame. We wear it because we love it. Bring on the color, the glitter and the lashes—and forget the rules. Maybe today you’re digging a purple eye with a fuchsia lip. Tomorrow…who knows?
Beauty with an Edge
Urban Decay is beauty with an edge™—cosmetics created by makeup junkies, for makeup junkies.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.
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Urban Decay UK is part of L'Oreal (UK) Limited.