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22 Sep 2017
Here's your inside look at the Troublemaker Mascara launch event.
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30 Aug 2017
In honor of National Dog Day, we threw a party. Thanks to all of our furry friends who joined us last week in L.A.
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3 Aug 2017
To share our cruelty-free stance, we partnered with some of the most well-known animal Insta-celebs out there.
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1 Aug 2017
We are die-hard fans of pro makeup artist and photographer Jordan Liberty; so much so that we keep asking him to come back to UDHQ to work his magic.
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18 Jul 2017
For the launch of Naked Heat, we held an exclusive party at a private estate on Star Island in Miami. Needless to say, things got pretty hot.
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15 Jun 2017
Give in to the heat of the moment with 12 ALL-NEW, can’t-live-without, amber-hued neutrals.
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7 Jun 2017
If you thought our Naked palettes were hot before, brace yourself—because our newest iteration is next level.
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23 May 2017
It’s official: Pink Is Punk. And we can’t get enough. So, we’re turning it up with 10 must-have pink shades of Vice Lipstick.
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23 May 2017
As Director of Education here at UDHQ, Kyla knows everything about UD—inside and out. And, of course, Kyla’s makeup game is STRONG. Here’s her beauty story.
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17 May 2017
Give your skin a luminous glow that won’t quit with Afterglow Highlighter Palette—and let ‘em wonder what you’ve been up to.
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30 Aug 2017
24 Aug 2017
22 Aug 2017
Check out all of our other content—from the latest news to artistry tutorials and product sneak peeks.
Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself. More
