11 Oct 2017

Heavy Metals Collection | Can You Handle This Much Metal?

27 Sep 2017

We Are Beauty With an Edge | Color Unleashed

We’re hardcore beauty junkies with a serious addiction to color.

22 Sep 2017

Behind-The-Scenes from the Troublemaker Mascara Launch Party with...

Here's your inside look at the Troublemaker Mascara launch event.

30 Aug 2017

Happy National Dog Day

In honor of National Dog Day, we threw a party. Thanks to all of our furry friends who joined us last week in L.A.

3 Aug 2017

We Love Animals As Much As We Love Makeup

To share our cruelty-free stance, we partnered with some of the most well-known animal Insta-celebs out there.

1 Aug 2017

Jordan Liberty Took Naked Heat to a Whole New Level

We are die-hard fans of pro makeup artist and photographer Jordan Liberty; so much so that we keep asking him to come back to UDHQ to work his magic.

18 Jul 2017

Naked Heat Launch Party

For the launch of Naked Heat, we held an exclusive party at a private estate on Star Island in Miami. Needless to say, things got pretty hot.

15 Jun 2017

Inside Naked Heat: A Close-Up Look at All 12 Scorched Shades

Give in to the heat of the moment with 12 ALL-NEW, can’t-live-without, amber-hued neutrals.

7 Jun 2017

Naked Heat | Get Naked With 12 All-New Scorched Neutrals | Urban ...

If you thought our Naked palettes were hot before, brace yourself—because our newest iteration is next level.

23 May 2017

A Hit of Vice: Pink Is Punk | Vice Lipstick

It’s official: Pink Is Punk. And we can’t get enough. So, we’re turning it up with 10 must-have pink shades of Vice Lipstick.