- Store Locator
-
-
Your bag is currently empty.
5 Oct 2017
Adulting is hard, but looking the part doesn't have to be.
Read More
21 Apr 2017
Who better to show off our UD Jean-Michel Basquiat collaboration than some of the most iconic beauty bloggers around the world?
Read More
15 Apr 2017
To help you out, we put together a travel-friendly beauty kit that covers everything you’ll need to keep looking fresh and beautiful on the road.
Read More
23 Mar 2017
We teamed up with brilliant artist Stefania Tejada, Colossal Media and Tumblr to create a visually stunning and inspiring mural.
Read More
18 Feb 2017
Social media beauty icon ILuvSarahii paid us a visit at UDHQ to try on all 30 shades of Vice Liquid Lipstick. And she ROCKED. THEM. ALL.
Read More
15 Oct 2014
You’ve seen Perversion in L.A. and Paris, but we couldn’t leave out New York.
Read More
5 Oct 2017
27 Sep 2017
30 Aug 2017
Check out all of our other content—from the latest news to artistry tutorials and product sneak peeks.
Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself. More
