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21 Apr 2017

UD Jean-Michel Basquiat Lookbook

Who better to show off our UD Jean-Michel Basquiat collaboration than some of the most iconic beauty bloggers around the world? This select group of incredible makeup junkies came out to UDHQ to take part in the lookbook photo shoot for this special-edition collection.

Category: Inspiration

Wende Reveals the Heavy Metals Collection

17 Oct 2017

Wende Reveals the Heavy Metals Collection

Wende Reveals the Heavy Metals Collection
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Heavy Metals Collection | Can You Handle This Much Metal?

11 Oct 2017

Heavy Metals Collection | Can You Handle This Much Metal?

Heavy Metals Collection | Can You Handle This Much Metal?
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5 Makeup Tricks to Master As An

5 Oct 2017

5 Makeup Tricks to Master As An "Adult"

5 Makeup Tricks to Master As An

Adulting is hard, but looking the part doesn't have to be.

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You're Only Steps Away From a Psychedelic Cat Eye

4 Oct 2017

You're Only Steps Away From a Psychedelic Cat Eye

You're Only Steps Away From a Psychedelic Cat Eye
Read More
3 Halloween Looks Guaranteed To Kill It

3 Oct 2017

3 Halloween Looks Guaranteed To Kill It

3 Halloween Looks Guaranteed To Kill It
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We Are Beauty With an Edge | Color Unleashed

27 Sep 2017

We Are Beauty With an Edge | Color Unleashed

We Are Beauty With an Edge | Color Unleashed

We’re hardcore beauty junkies with a serious addiction to color.

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One Liner, Three Eye Looks | 24/7 Glide-On Eye Pencil Tutorial

23 Sep 2017

One Liner, Three Eye Looks | 24/7 Glide-On Eye Pencil Tutorial

One Liner, Three Eye Looks | 24/7 Glide-On Eye Pencil Tutorial
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Behind-The-Scenes from the Troublemaker Mascara Launch Party with Nicole Richie

22 Sep 2017

Behind-The-Scenes from the Troublemaker Mascara Launch Party with...

Behind-The-Scenes from the Troublemaker Mascara Launch Party with Nicole Richie

Here's your inside look at the Troublemaker Mascara launch event.

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Happy National Dog Day

30 Aug 2017

Happy National Dog Day

Happy National Dog Day

In honor of National Dog Day, we threw a party. Thanks to all of our furry friends who joined us last week in L.A.

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Wende Reveals Troublemaker Mascara

24 Aug 2017

Wende Reveals Troublemaker Mascara

Wende Reveals Troublemaker Mascara

Ready to stir-up trouble? Troublemaker Mascara is so good it should be illegal.

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The Violet Underground

About UD

About Us

Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself. More

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